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Calabria is the region of crystal-clear sea, the Riace Bronzes, history and traditions, spicy food—a mix that conquers everyone. Bysimon gives life to the new Brand I Love Calabria, to evoke its natural and historical beauties.   The most significant examples of the tradition popular are mainly linked to rites religious, to patron saint festivals and historical reenactments, animated by songs and dances and accompanied by the unmistakable sound of traditional instruments such as the bagpipe, tambourine, Calabrian lyre and scarabottole. Calabria is the land of the spiciest chili pepper in Italy. No one can think of Calabria without associating it with the Calabrian chili pepper.  The column with the Doric capital symbolizes the cultural and historical heritage of the territory which at the time was Magna Graecia   These large masks in ceramics, stone or terracotta often monstrous in appearance were hung on doorposts, balconies, windows or inside the house to protect the dwelling. These grotesque depictions were, in fact, attributed magical functions that would have allowed to ward off the evil eye and evil spirits. Their spread concerns several regions of Southern Italy but the most rooted tradition linked to their creation and display near the entrance of houses is precisely connected to Calabrian folklore. Discover the new brand here Follow us on Instagram; If you liked it also read this article

Santorini is the new Bysimon jewelry collection inspired by the beauty of its landscapes. Romantic sunsets, white houses, colorful beaches, lively alleys full of people: this is Santorini, the most famous island in the world, capable of leaving anyone speechless. Santorini is characterized by a typically volcanic landscape, with black pebble beaches and red rocks overlooking a sea of intense colors. Thousands of tourists and celebrities decide to visit the island every summer to spend an unforgettable vacation;                 Discover the new Spring-Summer collection Santorini where you can find bracelets, necklaces, earrings, and rings adorned with colorful starfish, shells, seahorses, corals, and much more!  Come and discover all the jewelry Santorini.  Follow us on Instagram ; If you liked it also read this article

The countdown to Christmas has begun! December brings with it the magical Christmas atmosphere and the relentless search for gifts.  Have you already chosen your special package? If you still have doubts, we'll take care of it!  We'll let you in on a secret: they say a pinch of luck never hurts. A lucky charm is, in fact, always welcome especially if given on a special occasion like Christmas.   Lucky symbols are often objects we surround ourselves with, that we want to always carry with us, which is why we love wearing jewelry inspired by them.  Discover the collection of the most famous lucky charms in Italy and choose your favorite jewel-amulet!  1. The Lucky Bell It is the lucky charm inspired by the island of Capri and the legend of San Michele. According to this legend, the Capri bell is a symbol of luck and happiness and is given to people who are truly special because, with every chime, every wish comes true. Perfect to wear but also to give as a gift, it's a special present to surprise your loved ones! Discover the different colors and choose your lucky bell. 2. The Lucky Horn The lucky horn, also known as little horn or horn, it is a traditional amulet mainly spread in southern Italy, precisely in Naples. Discover our pendants and horn-shaped jewels and wear the Neapolitan amulet too.    3. The Four-Leaf Clover  It is said that the four-leaf clover brings luck precisely because it is so rare to find in nature. In popular belief, each leaf carries a meaning: hope, faith, luck, and love. So, finding one or receiving it as a gift would be a sign of good omen.    4. The Sicilian Pine Cone or also called Lucky Pine Cone  It is a very precious gift of the Sicilian tradition, which is a pleasure to give, but also to receive. Perhaps not everyone knows, yet this simple object contains many beautiful meanings. The pine cone is, in fact, a symbol of health, luck and... not only, as its symbolic value is recognized in many other civilizations. The Lucky Pumo  Symbol emblem of the Apulian tradition, its name derives from Latin and means fruit, in honor of the cult of the Goddess Pomona, protector of all fruits. Ancient legends tell that the pumo, which represents a bud of the Acanthus flower, is a symbol of prosperity and fertility. Over time it has therefore become an object of good omen, a lucky charm against evil.  6. The Ladybug It is an ancient belief spread in various parts of the world: ladybugs bring luck. A legend associated with the number of black dots (7 precisely) that characterize it and its joyful color, red.    For your Christmas gifts choose an amulet, wear a Bysimon jewel!  If you liked this article, also read:   https://www.bysimon.it/blogs/news/idee-regalo-per-natale

Ferragosto is approaching, do you already know how to celebrate it in the most sparkling way possible? Don't give up your uniqueness! We at Bysimon care about style, simplicity, and the right sparkle. To live unforgettable days with family or in the company of friends, marked by intimate dinners, sparkling aperitifs, and tans with a more chic taste, we have thought of some glamour secrets to share with our most beloved clients!  At the sea, some don't give up on colors, some opt for a more sober style, some embellish themselves without giving up anything. For every style, we have the right solution for you. For the day, what do you think of our must? A bell Amo Capri in pastel colors and patterns specially designed for the places of your heart. When you swim, always remember to protect your jewels: salt water can damage jewelry. Remember to remove your precious bells; it's good to take some precautions before diving into the water (read here how to protect your jewels at the sea). Spritz time! 6:00 PM, music at full volume, jewel sandal, a pareo around the waist and... our jewels to make sure you don't go unnoticed. The San Diego collection with fresh, summery, lively, and sparkling colors is just right for you. A romantic dinner by the sea? The solution is in the Classica collection. Refined, with a touch of regal light and perfect to let yourself be caressed by a magical moment, all to be lived. Discover our collections. Wear your jewel, create original combinations and don't forget to share with us your summer! The Bysimon family, wishing you a happy holiday, reminds you that our offices will be closed 𝐟𝐫𝐨𝐦 𝟖𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 𝐭𝐨 𝟐𝟗𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭. We will reopen regularly on 𝐌𝐨𝐧𝐝𝐚𝐲, 𝟑𝟎𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭. 𝑻𝒖 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒂 𝒂 𝒇𝒂𝒓𝒆 𝒔𝒉𝒐𝒑𝒑𝒊𝒏𝒈...𝒏𝒐𝒊 𝒔𝒖𝒃𝒊𝒕𝒐 𝒕𝒐𝒓𝒏𝒊𝒂𝒎𝒐! Orders placed from August 5th will be processed starting Monday, August 30th. 𝑷𝒆𝒓 𝒎𝒂𝒈𝒈𝒊𝒐𝒓𝒊 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒛𝒊𝒐𝒏𝒊 𝒄𝒍𝒊𝒄𝒄𝒂 𝒒𝒖𝒊: https://www.bysimon.it/blogs/news/chiusura-estate-2021

The coolest jewelry of summer 2021! Discover our guide with 10 tips on which jewelry to take on vacation with you this summer.

The Mother's Day is approaching and we at Bysimon we have created a special way to celebrate it. Discover our gift ideas and celebrate your Mom.

The Sicilian pine cone: a symbol with an interesting and deep meaning. It is a very precious gift, one that is pleasant to give, but also to receive. Perhaps not everyone knows this, yet this simple object contains many beautiful meanings within itself. The pine cone is, in fact, a symbol of health, luck and... not only. Discover all our jewelry inspired by Sicily.