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The new BySimon campaign lands in one of the most famous tourist destinations in Campania: Positano, specifically at the Palazzo Murat! Positano is one of the beauties of the Amalfi Coast, a village where traditions are celebrated and fashions are created: the bright colors of the ceramics, beaches, and breathtaking views provide the backdrop for collections with innovative and super colorful design! The Hotel Palazzo Murat is a small oasis surrounded by a shaded garden where you can relax immersed in the Mediterranean scents of citrus. The whitewashed walls of the rooms in Palazzo contrast with the vibrant colors of the Vietri ceramics and combine the historical rigor of nineteenth-century architecture with design elements that give the environment a fresh and original style. When we talk about breathtaking beauties, we cannot fail to mention the face chosen for the campaign, namely Zeudi Di Palma, Miss Italia 2021. The model and influencer is originally from Scampia, and she dedicated her victory to her mother. She is very committed to her territory and her city and in various interviews she has shared the realities of young people who work twice as hard to emancipate themselves from certain contexts. Discover the new arrivals now💚 Follow us on Instagram!🧚🏻

Bysimon doesn't want to leave you empty-handed this summer and has created for a collection of women's bags inspired by the most iconic and distinctive places in Italy: Capri and Sicily with their traditional maiolica. Inspired by the colors of summer and the Mediterranean landscapes, the Bags are the new 2022 collection suitable for any occasion, day or night, to show off this Spring/Summer. The new collection of Bags features three types of bags, let's discover them together! 1) CAPRI BAG Let yourself be enchanted by the Capri Bag, roomy and colorful, ideal for the beach, the office, or for long walks by the sea or in the city center.                                         2) SQUARE BAG The new Square Bag is perfect for those who love rigid and spacious bags. The new Bag with Amalfi Coast maiolica awaits you!   3) SICILY BAG The new Sicily clutch features a design with Sicilian maiolica, ideal to carry all the essentials for a day out.       Come discover the new Bags. Follow us on Instagram; If you liked it also read this article.

The Moor's head represents one of the most famous symbols of Sicily and lives on in our jewelry, in the new Caltagirone collection. Discover the entire Caltagirone collection, inspired by the traditions of an ancient land. You will find many necklaces, bracelets, and earrings shaped like colorful majolica tiles. Caltagirone, in fact is famous worldwide for its beautiful and original majolica tiles.