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Patenope e Portafortuna: le nuove collezioni Amonapoli ispirate a Napoli Nuove collezioni Amonapoli Da domani, Napoli si porta al polso, al collo e alle orecchie Due capsule ispirate alla città che le ha viste nascere: Patenope, dedicata alla sirena fondatrice, e Portafortuna, il classico scaramantico reinterpretato in smalto colorato. Online da domani, per un tempo limitato C'è una leggenda che i napoletani si raccontano da duemilacinquecento anni: quella di Parthenope, la sirena che scelse il golfo per adagiarsi e diede il suo nome alla città. E c'è un gesto che ogni napoletano conosce a memoria: toccare un corno rosso, o portarlo addosso, per tenere lontana la sfortuna. Amonapoli raccoglie entrambe le storie in due collezioni distinte, pensate per chi ama i gioielli che raccontano qualcosa di più di un trend: Patenope e Portafortuna arrivano domani, in edizione limitata. Collezione Patenope La coda della sirena che ha dato il nome a Napoli Un ciondolo che è già diventato il simbolo silenzioso della linea: la coda di Parthenope, la sirena che si gettò in mare e diede il suo nome a Napoli, disegnata come un'onda che si increspa in squame. Bracciale Patenope, con medaglietta «I love Napoli» Collana Patenope Orecchini Patenope «Non si vede il mare da ogni finestra di Napoli. Ma il mare, in un modo o nell'altro, trova sempre la strada per entrarci.» Parthenope era una delle Sirene, insieme a Ligea e Leucosia: metà donna, metà uccello secondo il mito più antico, capace di ammaliare i marinai con il canto. Quando Ulisse resistette al suo richiamo, Parthenope non sopportò lo smacco e si gettò in mare. Le onde portarono il suo corpo fino a un piccolo scoglio del golfo, dove oggi sorge Castel dell'Ovo. Su quello scoglio nacque il primo insediamento greco, chiamato Parthenope in suo onore — secoli prima che diventasse Neapolis, la «città nuova», e poi Napoli. Ancora oggi i napoletani chiamano la loro città Partenope, e ne portano il nome con lo stesso orgoglio con cui indossano questo ciondolo: non una sirena qualunque, ma la sirena che ha dato origine a tutto. Collezione Portafortuna Il corno napoletano, uno per ogni occasione Non un corno solo, ma tanti insieme, in una cascata di colori: il portafortuna più antico di Napoli, quello che si regala e non si compra, diventa un gioiello da portare ogni giorno. Collana Portafortuna, nove corni colorati Bracciale Portafortuna Orecchini Portafortuna «A Napoli il corno non si compra: si riceve in regalo. Portarlo da soli, dicono, non porta la stessa fortuna.» Il corno rosso — 'o curniciello — ha radici che affondano ben prima del cristianesimo, in riti di fertilità osco-greci legati al corno animale come simbolo di forza vitale. Con il tempo è diventato il talismano per eccellenza contro il malocchio: si dice tenga lontana l'invidia e la sfortuna semplicemente restando sospeso, con la punta rivolta verso il basso. C'è una regola non scritta che ogni napoletano conosce: il corno non va comprato per sé stessi. Va ricevuto in dono, da qualcuno a cui si vuole bene, oppure trovato per caso. Solo così, dice la tradizione, porta davvero fortuna. La collezione Portafortuna moltiplica il gesto: non un corno singolo, ma tanti, in colori diversi, che si muovono e tintinnano a ogni passo. Il risultato è un gioiello più giocoso e contemporaneo, perfetto anche come primo regalo scaramantico per chi non lo ha mai ricevuto. Da domani, scegli la tua Napoli Patenope e Portafortuna saranno online in quantità limitata: i pezzi più cercati delle collezioni Amonapoli tendono a esaurirsi nelle prime ore. Scopri le collezioni Amonapoli Disponibili da domani su amonapoli.com Amonapoli Gioielli placcati oro ispirati a Napoli, disegnati e smaltati a mano.

BySimon · Summer 2026 We're going on holiday,but we won't leave you alone! The team is taking a few weeks off, but your next jewel isn't. Keep choosing: we'll take care of the rest. 🐚 Our team is taking a summer break, but the online shop remains open: you can continue to choose, add to cart, and complete your orders at your leisure. Last shipments August 5th Shipments resume from August 25th All orders received during the closure will be processed with care starting from August 25th, as soon as the team is back in operation. Inspiration A jewel for every destination Summer is travel time, and every place deserves its perfect accessory. Here are some ideas to pair your next BySimon jewel with your next destination. 🇮🇹 Sicily Sun, red earth, and intense flavors: an island like no other. 🇬🇷 Greece White houses, crystal clear sea, and sunsets that look painted. 🇨🇭 Switzerland Silent elegance, alpine lakes, and a refined atmosphere in every detail. 🇵🇹 Portugal Atlantic waves, azulejos, and a romance that smells of saltiness. 🇮🇹 Capri Faraglioni, scent of lemons, and a blue that stays with you all year round. See you in September 💛 We'll be back with new ideas and new collections. In the meantime, happy holidays from the entire BySimon team! For any questions about your orders, we will answer upon our return.

Exclusive Discounts BySimon Summer Sales: up to 30% off a selection of products Summer is the perfect time to refresh your BySimon purchases at a better price. Discover the discounted selection, for a limited time. Discover discounts now. The summer sales have arrived: for a limited period, you can purchase a selection of products with a discount of up to 30%. A perfect opportunity to take home the pieces you had on your wishlist before sizes and availability run out. In this article, you'll find everything you need to know about the current sales: what the promotion includes, which categories are involved, and how to make sure you don't miss out on the best deals. Why take advantage of summer sales now The 30% discounts apply to a selection of products designed to accompany you this season. Quantities are limited, and the most requested items tend to sell out quickly: the sooner you buy, the wider the choice of available sizes, colors, and models. 1 Choose the category you are interested in from those on sale. 2 Select the product and check size, color, and availability. 3 Complete the order: the 30% discount is already applied to the selected items; simply add them to your cart and place the order. What's on sale Here's a selection of currently discounted categories and products. -30% AmoCapri Bell Ring Metal ring from the Belvedere collection by Amocapri € 20,00€ 15,00 -30% Necklace with shell and beads Stainless steel necklace from the Coeur de Mer Skyline collection € 24,00€ 16,80 -30% Pearl earrings Bysimon 925 Silver earrings from the Fuerteventura collection € 26,00€ 14,00 -30% Bracelet with pink heart Metal bracelet from the Faraglioni collection by Amocapri € 27,00€ 14,85 See all products on sale → How the 30% discount works The discount is applied directly to the selected products within the sales page: no promo code is necessary, the discounted price is already visible on the product sheet. The promotion is valid while stocks last or until the end of the period indicated on the page. Don't miss out on summer sales Up to 30% off a selection of BySimon products, among the most loved categories are items from AmoCapri, AmoVenezia, and many 925 Silver items, only for a limited period. Go to the sales page Frequently Asked Questions about BySimon Summer Sales Can I still get the complimentary jewelry? A complimentary gift is always included with every order. From €49, an exclusive pendant and free shipping are added, while from €99.90 upwards, you also receive a jewelry box with a mirror as a gift. Do I need a discount code to get 30% off? No, the discount is already applied to the price of the products in the sales collection: no promo code is necessary. Can I return a product purchased on sale? Return conditions follow bySimon's normal policy. Check the details on the shipping and returns page before completing your order. Do the discounts apply to all products on the site? No, the promotion applies to a selection of products, fully visible in the sales collection. Discover all summer sales

✦ Top Partner BYSIMON 2026 The June winners A final chapter before the summer break, dedicated to those who believed in the Top Partner project to the very end. 🏆 We conclude this first part of the BYSIMON 2026 Top Partner program with two stories that deserve to be told. Two different ways of interpreting the same goal: growing one's own retail store, one piece of content and one window display at a time. Before we stop for the summer, we want to celebrate those who in recent months have shown commitment, creativity, and consistency, demonstrating what it truly means to be a BYSIMON partner. Thank you for participating with passion and commitment. 🏆 The June Winners 📱 Social Excellence Award Gioielleria Abbatiello Angelo Marano di Napoli (NA) View content from Gioielleria Abbatiello AngeloSome post out of habit, and some post to build something. Gioielleria Abbatiello Angelo definitely belongs to the latter category. A coherent social narrative, meticulously crafted and capable of speaking the language of BYSIMON brands without ever losing the store's identity. Not just product photos, but small stories that invite people to look, to pause, to want to know more. The result is a community that grows month after month, made up of people who didn't know the store before and who now follow it, comment on it, and choose it. Consistency on social media is not just communication: it's the gateway to new customers who, without that content, would never have entered the store. 🪟 Visual Merchandising Excellence Le Gioie di Gio Montalto di Castro (VT) There are window displays that you look at, and window displays that you remember. Le Gioie di Gio's undoubtedly belongs to the second group. A meticulously designed setup, capable of showcasing BYSIMON brands with elegance and capturing the attention of passers-by even for a fleeting moment. Every element—lights, composition, spaces—serves a single objective: to immediately convey the value of what is inside. Such a well-curated window display doesn't just attract the eye: it already builds, even before the customer enters, the desire to discover what's inside. Why it's worth participating The BYSIMON Top Partner recognition is not just a title: it's a real advantage for your store. 📢 Guaranteed visibility Winners are featured across all BYSIMON channels, reaching thousands of professionals and end customers. 📍 Local positioning The Top Partner plaque displayed in your store tells customers that you are part of a select group of certified professionals. ⭐ Credibility & authority Being recognized by BYSIMON strengthens your reputation in the area. Those who trust, choose. 🤝 Elite network Joining the Top Partner circle means interacting with the most performing stores in the network. ❤️ Thanks to everyone who has participated so far In recent months, we have seen window displays transform, social media content grow in quality, and stores engage with enthusiasm. Every single participation has contributed to making this project what it is. What you have built over these months does not disappear with the summer break: it remains in your stores, in your profiles, in the memory of your customers. And it will be the foundation from which to restart. 🌞 The contest goes on break We're taking a break for the summer. We'll be back stronger than ever. That's all for this edition: the BYSIMON Top Partner contest is pausing for the summer break, and for now, there's no need to send any materials. We're taking a break, but the idea remains alive. 1 No submissions required for now 2 If you haven't participated or won yet, now is the right time to start planning your content 3 Continue to feature us on your social channels and in your window displays ✉️ contest@bysimon.it Thanks to everyone who participated, to those who followed, to those who choose to represent BYSIMON with passion and dedication every day. WE ARE PAUSING FOR THE SUMMER, THE CONTEST WILL RESUME AFTER THE BREAK. Happy summer everyone!

Neapolitan Tradition & Superstition Discover the meaning of theNeapolitan Cornetto From the ancient sounds of Naples' alleys, from the scent of lemon and saltiness of the Gulf, from the dazzling light of Vesuvius mirrored in the sea, our AmoNapoli collection is born. The intense red of passion, the golden yellow of the Southern sun, and the deep blue of the Mediterranean color our creations inspired by the most magical of Italian cities. An iconic symbol of Neapolitan tradition, the LUCKY HORN (CORNETTO) — also called corno or cornicello — has origins dating back to ancient times, long before Christianity. Its name recalls the shape of the horn of the animal sacred to the moon goddess, protector of fertility and fortune. Ancient popular beliefs narrate the cornetto as a powerful amulet against the evil eye, the malevolent gaze capable of bringing misfortune to those who receive it. What is the Evil Eye? The evil eye is the belief in a bad gaze: a negative energy transmitted — often unconsciously — through envy or excessive admiration. The red cornetto is its antidote par excellence. To be truly effective, according to Neapolitan tradition, the cornetto must adhere to precise rules handed down through centuries of popular folklore. Only a "right" cornetto can protect its wearer. 🎁 It must be received as a gift Never bought for oneself — its magic comes from the affection of the giver. 🔻 Point facing downwards It must be worn with the tip pointing down, to discharge negative energies to the ground. 🔴 Strictly red The color of fire and blood — symbol of life, strength, and protection. ✨ Handmade The magic lies in the artisanal craftsmanship: each cornetto carries the energy of its creator. « It is said that in Naples there is no house, shop, or car without at least one red cornetto: it is the silent guardian of every threshold. » In ancient times, cornicelli were forged from red Mediterranean coral, a material considered magical and living, capable of absorbing negative energies instead of the wearer. Noble families commissioned them in gold and coral from the best goldsmiths of the Kingdom of Naples, making them precious jewels passed down from generation to generation as true family talismans. Over time, the tradition has evolved: the cornetto has become a popular, democratic jewel, found on market stalls as well as in the most refined boutiques. Today it is given for births, weddings, graduations, and new beginnings — an ancient wish that knows neither fashion nor season. 🌋 A good luck charm, a shield against envy,a wish for a full and fortunate life. Wear our collection and always carry the Neapolitan Cornetto with you. Perfect for wearing and gifting, it is born from the encounter between the ancient magic of the South and a modern and refined design. Bracelets Earrings Rings Necklaces If you liked this article, also read The Apulian Pumo: the perfect good luck charm to wear and gift I Love Sicily — New Collection The Lucky Bell of Capri © bysimon.it — Collections inspired by Southern Italy

Anima Azzurra — FIFA World Cup 2026 · BySimon BySimon Editorial · FIFA World Cup 2026 When the fieldbecomes a stage. Six bracelets, six nations, one question: which bell will you be rooting for? Spain Argentina Brazil Japan France Netherlands ⚽ 6 nations 🔔 6 bracelets 🏆 1 question A bracelet with bells. Six colors, six nations, one question that will be debated all summer: which bell will you be rooting for? Every four years, the world divides between those who root for this national team and those who root for that one. Discussions light up tables, WhatsApp groups explode, scarves come out of drawers. The 2026 World Cup will be no different — but this year BySimon wanted to enter the field in its own way. We took our bell bracelet — super light, cheerful, very colorful — and created six versions, one for each major protagonist of this tournament. The result is a collection that unites fandom with fashion, the field with the wrist, passion with elegance. ① The collection Six colors, six nations Each bracelet is designed for those who want to show their support — in a joyful, colorful, and highly displayable way. The bells jingle with every movement: a small festive sound that accompanies the entire World Cup season. Discover Spain Red Bell For those who believe in tiki-taka and never stop dreaming. The red of passion. Discover Argentina Light Blue Bell Sky blue like the Buenos Aires sky. For those who hold Messi's land in their hearts. Discover Brazil Green Bell Forest green, samba, and spectacular goals. For those who love football played with joy. Discover Japan Black Bell Elegance, discipline, surprise. Sober on the outside, extraordinary on the inside. Discover France Blue Bell Blue like the night. For those who have style even in the stands and live football as an art. Discover Netherlands Orange Bell The Oranje that illuminates everything around it. Lively, irresistible, impossible to ignore. ② The meaning Why a bracelet and not a scarf? The scarf ends up in a drawer at the end of the tournament. The bracelet stays. The bells keep jingling, summer ends but the wrist still tells the story of that summer — of that final watched together, of that night when the 90th-minute goal made the whole table scream. "The right jewel doesn't decorate the wearer.It reveals them." 🔔 A sound that tells a story The bells jingle with every movement. A small festive sound that accompanies the entire World Cup season — and continues beyond. 🎨 A precise meaning BySimon has always believed that a piece of jewelry should have a precise meaning. These bracelets are a small fan manifesto — a light object that says, without words, which side you're on. ⚽ You can root for everyone And what if you change your mind with every game? No problem — you can wear them all together. The wrist doesn't lie, but it can root for everyone. ⚽ Anima Azzurra Collection Bracelets with colored cords are not just any accessory, but a small fan manifesto. Lightweight, very colorful, perfect for showing off — from the first whistle to the final. Which bell will you root for? 🔔 Choose your color, wear it from the first day of the tournament and don't take it off until the final. Spain Argentina Brazil Japan France Netherlands ★ ★ ★ Choose your bell.Wear it until the final. From the first whistle to the last goal — wear it on your wrist and let the world know which side you're on. Shop and support your favorite team © 2026 BySimon — Jewelry that tells who you are

Official Contest 2026 How to win the Top Partner BYSIMON 2026 contest Participating costs nothing. Not participating, however, has a price. 🏆 Official 3D bell 🎖️ Top Partner title 📣 Brand visibility 🎁 Merchandise prize If you've made it this far, you've probably already heard about our contest. 🎁 Special prize Winners receive a significant BYSIMON merchandise prize — real jewelry to display in-store. Perhaps you thought, "that's a nice initiative," and then you went on with your day. It's normal when you don't quite understand where to start; it's easier to postpone. This article was created precisely for this: to show you that you're probably already doing it, or that it only takes a few steps to get started. Those steps, however, make a difference for your store, for your visibility, and for how your customers perceive you every day. 1 Award Social Media Excellence Award The social media award does not go to those with the most followers or those who produce the most polished videos. It goes to those who manage to communicate their store in an authentic, recognizable, and continuous way. And this is something every jewelry store can do. 💡 The most effective content is not built: it is captured. Every day in the store, things happen that deserve to be shown: the arrival of new pieces, a newly arranged display, a piece of jewelry that shines in a certain way. Social content Product worn New arrivals Content requirements ① The content must be exclusively about BYSIMON products ② Include the official brand tag in posts ③ Include the official hashtag #TopPartnerBYSIMON2026 What to publish (without having to invent anything) 💍 Products worn A hand with a ring, an earring shown with hair tied back, a necklace that moves. No models or photo shoots are needed – a real person, who can be you or a collaborator. 🎬 New arrivals video Short video, background music. Ten minutes of work, content for the whole week. A format that always works. 📸 Behind the scenes How you chose those pieces, why you arranged the display in that way, what struck you about a certain collection. This is the type of content that builds trust over time. ★ The most important rule Consistency beats perfection. A simple video every week is worth much more than a highly curated piece of content made once a month. Consistent presence will be evaluated, not sporadic excellence. 2 Award Visual Merchandising Excellence Award Your display is your business card. It's the first thing a customer sees, and it's often the only thing a passerby who hasn't yet entered sees. These aren't abstract theories: these are the same logics used by professional merchandisers in the flagship stores of international jewelry brands. 1 Use three different heights in a non-symmetrical triangle The most common mistake: all displays at the same height. The human eye naturally follows diagonals; a display with vertical movement looks richer, more curated, even with fewer pieces. Variable heights Vertical movement 2 Empty space is part of the display More pieces do not mean more sales. A cluttered display lowers the perceived value of each individual piece of jewelry. Empty space around a piece gives it breathing room, gives it importance. Visual breathing room Perceived value 3 Slightly tilt flat displays Even just 10–15 degrees. When a piece of jewelry is tilted towards the viewer, light reflects differently. The brilliance increases, and brilliance is what sells jewelry. 4 Add a seasonal or thematic element No need to revolutionize everything. A fabric, a dried flower, a shell, a leaf. Displays that tell a story are remembered. Those that only show products are not. Seasonal theme Visual narrative 5 Document your work Always take at least three photos every time you arrange the display: one frontal, one lateral, a close-up detail. A well-documented display is also ready-to-use social content. Display documentation The two prizes What you really win 📱 Social Media Excellence Award 🎁A BYSIMON merchandise prize — a selection of real jewelry to bring to your store. The most tangible prize there is. ✦An official 3D bell to display in-store – a visible sign of quality for every customer, communicating authority even before you speak. ✦The official title Top Partner BYSIMON 2026 to use on social media, in your window display, in communications. It's identity. It's narrative. It's something that sets you apart. ✦Visibility on the brand's official channels, reaching an audience already interested in BYSIMON jewelry who haven't found you yet. ✦A dedicated marketing support package: attention, resources, and tools that normally require a significant investment. 🏪 Visual Merchandising Excellence Award 🎁A BYSIMON merchandise prize — a selection of real jewelry to bring to your store. The most tangible prize there is. ✦An official 3D bell to display in-store – a visible sign of quality for every customer who enters. ✦The official title Top Partner BYSIMON 2026 – identity, narrative, and distinction in every communication. ✦Visibility on the brand's official channels to a qualified and passionate audience. ✦A dedicated marketing support package with resources and tools that normally require payment. Participation How to submit your entry The more material you send, the more the jury can evaluate the work as a whole. You don't need to write anything formal – just images, content, and, if you wish, a few lines explaining what you wanted to communicate. 📱 For social media Screenshots or links to content published during the contest period. Show your consistent presence. 🏪 For visual merchandising Photos of the display from multiple angles and a brief explanation of the choices made. Frontal, lateral, detail. ★ ★ ★ Start today. Participating doesn't require investments, expensive tools, or special skills. It only requires consistency and care — things you already do every day. 🏆 Join the contest

Bysimon Loyalty   Why it's worth joining theBysimon loyalty program It's not just a discount. It's a way to turn every purchase into something more: a step towards a gift you chose, a recognition for those who choose us every time. How many times have you bought something online and asked yourself, "Do they really care about me, or am I just an order to be shipped?" It's a common feeling. And we, with the Bysimon Loyalty Program, wanted to respond in a concrete way: with rewards. The bysimon loyalty program is active, free, and designed for those who have been part of this community for a while — but it's open to everyone, even those who just joined yesterday. The idea is simple: every euro you spend translates into one point. Those points accumulate. And when you have enough, you turn them into something beautiful. Every piece of jewelry you choose tells something about you. We want to accompany you on this journey, reward after reward. What you really get Many loyalty programs seem generous on paper, but then turn out to be very complicated to use. High thresholds, unhelpful rewards, hidden expiration dates. We tried to do the opposite. bysimon rewards start from 100 points — achievable even with a few orders — and grow up to a €100 voucher for the most loyal customers. Here they are in detail: 100pt 🚚 Free shipping Applied directly to the current order. No code to remember. 200pt 💎 Jewelry box with mirror A beautiful and useful accessory, physically included in your package. 250pt ✨ Mystery Special A surprise box with jewelry chosen by the bysimon team. Different every time. 300pt 🛍️ €40 shopping voucher A real discount code, to be spent on your next preferred order. 500pt 👑 VIP voucher €100 The most exclusive reward. €100 discount on any order you want. The numbers that matter Let's do some concrete math. If you sign up now, you immediately receive 50 welcome points. With your first purchase, another 50 bonus points. This means you reach the first reward — free shipping — with just a €1 order, thanks to the initial bonuses. For those who purchase regularly, points accumulate quickly. A program designed for long-term buyers The true value of the loyalty program is not in a single order — it's over time. Those who purchase multiple times over a few months naturally accumulate points, without having to "aim" for any artificial goal. Points come because you are already buying what you like. And if you want to speed things up? You can earn extra points just by following bysimon on social media: 10 points for following on Instagram, Facebook, or TikTok, another 10 for a share. They're not a huge amount, but combined with purchase points, they make a difference when you're close to a reward. Why sign up now (and not wait) There's an important thing to know: the loyalty card is valid for 7 months from the date of enrollment and expires in December. This is not a restrictive limit — it's a structure that helps you be concrete in your goals — but it means that the sooner you sign up, the more time you have to accumulate and redeem. Real Scenario You sign up today, in May. You have 7 months until December. With just signing up, you already have 50 points. If in the next few months you make 3-4 orders of €50 each, you'll easily reach 300 points for the €40 voucher — more than enough time to use it as a Christmas gift. Wait until September? You'll have half the time to accumulate. The program will notify you via email 60 and 30 days before expiration, but it's best not to wait until the last minute. Not just discounts: the emotional value of the program Let's be clear: a loyalty program won't change your life. But it subtly changes the way you experience shopping. Knowing that your order brings you closer to something — that there's concrete recognition for your trust — makes every choice more satisfying. The Mystery Special, for example, is designed exactly for this: it's not just a gift, it's a special treat. Someone on the bysimon team chooses something special for you. It's a small gesture, but it's real. Who is it really useful for? The loyalty program is designed for those who buy on bysimon.it at least occasionally — you don't need to be a customer making a hundred orders a year. You just need to be registered and make purchases with your account (not as a guest: guest orders do not accumulate points). It's particularly advantageous for those who: • Purchase as a gift for themselves or others on multiple occasions throughout the year• Love jewelry and already have a wishlist on bysimon.it• Want to take advantage of free shipping when possible• Are curious about mystery gifts and love surprises If you rarely purchase or prefer not to create an account, the program is not for you — and that's perfectly fine. But if you're already a regular customer, there's no reason not to sign up: it's free, automatic, and points start accumulating immediately. Signing up costs nothing. Not signing up means you lose points on every order you make from today onwards. The Bysimon Loyalty Program doesn't promise miracles. It promises something more honest: that shopping at bysimon.it will give you something extra, over time, without you having to think too much about it. Start now Your card awaits.It's free. Create an account on bysimon.it, receive 50 welcome points, and start accumulating with your next order. The longer you wait, the less time you have. Activate your Loyalty Card →

✦ Top Partner BYSIMON 2026 The May Winners Excellence, visibility, and recognition for those who represent the best of BYSIMON brands. 🏆 May has written a new page in the history of the BYSIMON 2026 Top Partner program. An intense month, rich in content, carefully curated displays, and stories told with dedication. A month where being a BYSIMON partner meant much more than just selling jewelry. It meant being part of something great. 🏆 The May Winners 📱 Social Excellence Award Romanelli Aliana    Click here to view content In today's world, online visibility is not an option: it's the engine of growth. Romanelli understood this better than anyone. With a constant, original, and deeply connected social media presence aligned with BYSIMON values, they have managed to transform every post into an opportunity to connect with new customers. Content that doesn't just showcase the product, but builds desire, trust, and recognition. Every publication has become a point of contact with people who didn't know the store before—and who now do. This is the power of well-executed social media communication: more reach, more authority, more customers in-store. 🪟 Visual Merchandising Excellence BQ Bijoux The display window is the first salesperson of any retail outlet. BQ Srl knows this well. They designed a setup capable of stopping passersby, making them look up, and conveying the value and identity of BYSIMON brands in just a few seconds. A display window isn't just about aesthetics: it's about positioning. It communicates the store's level, the care of the service, and the quality of what's inside. A display like BQ Srl's doesn't just sell a piece of jewelry: it sells an experience even before the customer enters. What winning means The BYSIMON Top Partner recognition is not symbolic. It is a concrete tool for growth. 📢 Guaranteed visibility Winners are announced on all BYSIMON channels, reaching thousands of professionals and end customers. 📍 Local positioning The Top Partner plaque displayed in the store communicates belonging to a restricted selection of certified professionals. ⭐ Credibility & authority Being recognized by BYSIMON strengthens your reputation in the local market. Customers choose those they trust. 🤝 Elite network Joining the Top Partner circle means interacting with the network's top-performing stores. ❤️ Thanks to all participants Participating in this contest means investing in your store. Every curated display attracts more attention. Every social media content published expands the potential customer base. This month's displays: Everything you have done this month does not end with the awards ceremony: it remains online, it remains in the display windows, it remains in the memory of your customers. You have invested in your future. 🚀 June Edition You could be the next winner Every month that passes without participating is a month where others build visibility and competitive advantage instead of you. 1 Sign up for the program, if you haven't already 2 Send photos of your display windows — show us how you tell the story of BYSIMON brands 3 Share your social media content — every post, reel, and story counts ✉️ contest@bysimon.it Thanks to those who participated, to those who followed, to those who every day choose to represent BYSIMON with passion and dedication. THE JUNE EDITION IS UNDERWAY. Don't miss out.

Bysimon Guide Does sterling silver cause allergies? Everything you need to know before buying jewelry Jewelry & Sensitive Skin 5 min read Updated 2025 No, sterling silver does not cause allergies. It is hypoallergenic, certified, and nickel-free If you have always avoided wearing bracelets, necklaces, or earrings for fear of irritation, this guide is for you. Discover why sterling silver is safe for even the most sensitive skin and how to recognize authentic jewelry. Why sterling silver does not cause allergies Sterling silver, also known as 925 silver, is an alloy composed of 92.5% pure silver and 7.5% other metals — usually copper or zinc. The percentage of pure silver is high enough to make the material biocompatible, meaning it is tolerated by most human organisms. The reason why many pieces of jewelry irritate the skin is the presence of nickel, a metal known to cause contact dermatitis even at low concentrations. Certified sterling silver does not contain nickel: this is the fundamental difference. European regulations (Directive 94/27/EC and subsequent amendments) prohibit the use of nickel in jewelry in prolonged contact with the skin. Bysimon sterling silver jewelry complies with these regulations and is certified. In summary: sterling silver is safe because it is nickel-free, has a high percentage of pure metal, and complies with European regulations on jewelry allergies. Sterling silver vs stainless steel: which to choose? Bysimon works with two main materials: sterling silver and stainless steel. Both are hypoallergenic, but they have different characteristics. Characteristic Sterling Silver 316L Stainless Steel Allergies ✅ Hypoallergenic, no nickel ✅ Hypoallergenic, no nickel Water Resistance ⚠️ Avoid prolonged contact ✅ Water resistant Oxidation ⚠️ May tarnish over time ✅ Does not oxidize Appearance ✨ Warm and precious luster ✨ Modern and robust look Ideal for Special occasions, delicate use Intensive use, sports, sea How to recognize authentic sterling silver Not all jewelry sold as "silver" is certified sterling silver. Here's how to recognize an authentic product: The "925" or "Sterling" hallmark engraved on the jewelry. The registered manufacturer's mark. A certificate of authenticity or guarantee included with the purchase. Purchasing from brands like Bysimon, which guarantee the quality of each piece. Tips for sensitive skin If you've had reactions in the past with other jewelry, here are some good practices for wearing your sterling silver pieces without problems: Remove jewelry before exercising or bathing to preserve its shine. Store it in a closed case to slow down oxidation. Clean it periodically with a soft cloth specific for silver. Silver may tarnish over time: this is a natural process, it does not indicate low quality and can be easily resolved with a gentle cleaning. If you feel itching or redness, check that the jewelry is indeed certified sterling silver. Our selection for sensitive skin All our sterling silver jewelry is tested, certified, and made without nickel. Stud Earrings Ideal for those who have experienced irritation with lower quality earrings. Direct contact with the skin is safe. Women's Bracelets Comfort and quality for everyday use. No wrist irritation, even after hours. Women's 925 Silver Necklaces Light and resistant, without the alloys that cause neck allergies. 925 Silver Rings Perfect for prolonged use, without redness on the fingers. Discover the complete collection on Bysimon Certified 925 Silver 24h Shipping Go to shop → Frequently asked questions Does 925 silver cause allergies? No. 925 silver is hypoallergenic because it contains 92.5% pure silver, without nickel — the main cause of jewelry allergies. It is considered safe even for the most sensitive skin. Which metal in jewelry does not cause allergies? The safest metals for sensitive skin are 925 silver, 316L stainless steel, titanium, and 18-karat gold. Bysimon uses 925 silver and stainless steel, both hypoallergenic and nickel-free. Why do cheap jewelry items cause allergies? Low-quality fashion jewelry often contains nickel or mixed alloys that irritate the skin even after a few hours of contact. Certified 925 silver or stainless steel jewelry does not have this problem. How do I recognize authentic 925 silver? Look for the "925" or "Sterling" hallmark engraved on the jewelry. Purchasing from certified brands like Bysimon guarantees authenticity and compliance with European regulations. 925 silver might tarnish over time: is it a quality issue? No, any tarnishing is a natural process of silver in contact with air and sweat. It does not indicate low quality and does not cause allergies. It can be easily resolved with a specific silver cleaning cloth. Bysimon 925 Silver, Steel and Fashion Jewelry