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Summer 2026 Collection Breezes of Lagoon Four ways to bring the ocean with you, every day this summer. There's a new way to wear jewelry this summer: colorful, playful, full of life. No cold metals or silent precious stones — Summer 2026 jewelry tells stories, makes you smile, and most importantly, gets noticed. Starfish, little fish, hearts, glass octopuses, bracelets that look like an entire coral reef on your wrist. Here are the season's trends and how to wear them. Trend 01 The sea-themed set — the starfish is the star Electric blue resin starfish with white dots, hanging from a small gold stud. They don't go unnoticed, and they shouldn't. Marine charm earrings are the strongest trend of Summer 2026: just one piece is enough to build the whole look. Outfit inspo White or sky blue shirt + linen shorts + flat gold sandals. The starfish already brings all the color — the rest of the look stays simple so as not to steal its thunder. How to wear them They work best with hair up or a half-updo, so the charm remains visible. Avoid flashy necklaces: these are enough. On tanned skin, electric blue stands out extraordinarily. Trend 02 The heart charm — romantic and marine combined Gold stud, pink stone bead, and a red enameled heart decorated with white: these earrings combine romance and marine spirit in a single piece. The contrast between the classic pearl and the pop heart is exactly what makes this jewel irresistible. Outfit inspo Pink set that echoes the color of the jewelry. The earrings add character without being overwhelming — the pearl + colored enamel mix works both for daytime and for an aperitif by the sea. How to wear them Wear them alone, without layered necklaces. Red calls for pink in the outfit — follow this palette and you can't go wrong. Trend 03 The set with the little blue fish An intense blue blown glass fish with a gold circle — a unique, handmade piece. Necklace, earrings, and bracelet form a complete marine set, perfect to wear together or one at a time. Outfit inspo Turquoise linen set + sandals + tied-up hair: to make the earrings the protagonists of the look. How to wear it The complete set works with monochrome outfits: let the jewelry bring the color. Even a single piece is enough — the necklace alone is already a look. Trend 04 Pop bracelets — colors, character, and a smile From pink with a butterfly, heart, and kawaii-style flower, the Soffi di Laguna bracelets are not afraid to be seen. Pop, cheerful pieces with a very strong personality. Outfit inspo — pink set Oversized t-shirt with print + colored skirt + small handbag — embrace the aesthetic wholeheartedly. Or a monochromatic set that highlights the colorful jewelry. Outfit inspo — Venice bracelet Simple white tank top + light linen pants + flip-flops. The red and blue of the glass fish become the color accent of the entire look — the rest remains neutral. How to wear them Amovenezia bracelets also work alone as statement pieces. Every piece of jewelry is a piece of the sea you carry with you. Our jewelry is born colorful, vibrant, made to be noticed. This summer there are no rules: mix, stack, match the charms that make you smile. The sea is an inspiration, you are the protagonist. What is your favorite piece from the Soffi di Laguna collection? Write it in the comments — and tag us in your stories with your summer looks.

What do your jewels say about you? Discover your profile (and the missing piece)   BySimon's Blog What do your jewels say about you?Discover your profile There are things we choose consciously and things that choose us. Jewelry often belongs to the latter category. What you wear every day tells who you are, what you're looking for, and what you carry with you. 01 The Tradition Loyalist How to recognize her She always wears at least one piece gifted by someone she loves. A grandmother's necklace, an inherited lucky charm pendant, a bracelet she's had since her confirmation. She never takes it off, not even at the beach. What it says about her She believes in the value of enduring things. She doesn't follow trends; she builds them — one upon the other, over time. For her, a jewel isn't an accessory: it's a promise. Her relationship with new jewelry She adds them slowly, with discernment. They must have meaning, a recognizable symbol. She never buys on impulse. The piece for her The 925 sterling silver bell from AmoCapri or the pendant with the Apulian pumo — ancient symbols that carry history and protection, and are worn forever. The Simeone collection, with its essential and meaningful 925 sterling silver lines, is also perfect for those who want a jewel that transforms their look. ✦ 02 The Collector How to recognize her Her wrist is a story. Layers of bracelets, rings on multiple fingers, mismatched earrings. She doesn't have a coordinated "set": she has a personal archive, built piece by piece over time. Every purchase has a story. What it says about her She is curious, eclectic, unafraid to dare. She knows that too much, when carefully chosen, becomes style. She loves beauty in all its forms and struggles to choose only one version of herself. Her relationship with new jewelry She is always looking for the "next piece." She loves discovering new collections, unique jewels of their kind. The piece for her The BYSIMON line with colored crystals, perfect for stacking. Hand bracelets in different versions to mix and match, or the asymmetrical earrings from the IloveSicily line: each piece can become the center of a new story on the ear. ✦ 03 The Soul of the South How to recognize her Her jewels are an emotional map. She has a bell, a horn, a triskelion, a mermaid. Each piece evokes a place, a scent, a vacation memory, or roots. She wears them with pride, not nostalgia. What it says about her She is a rooted person, with a strong sense of identity and belonging. She knows that the most authentic beauty comes from where you were born or where you chose to return. Her relationship with new jewelry She seeks specific symbols, not generic ornaments. She wants each piece to "mean something" — a place, a legend, protection. The piece for her BYSIMON's regional collections were created specifically for her. AmoCapri with its iconic bells, I Love Sicily with the triskelion and Sicilian symbols, Amo Napoli with the Parthenope mermaid and the horn, I Love Calabria for those who carry the South in their heart wherever they go. ✦ 04 The Decisive Minimalist How to recognize her She wears very little, but what she chooses is precise. A thin chain. A clean bracelet. Nothing redundant. Her style is meticulously curated, and the jewels must integrate without screaming. What it says about her She has clear ideas. She doesn't need much to make an impact — she knows it. Her elegance is the kind that's noticed late but never forgotten. Her relationship with new jewelry She buys rarely, but when she chooses, it's definitive. She prefers quality over variety and durable materials that don't require daily attention. The piece for her The Coeur de Mer line in stainless steel: resistant, hypoallergenic, with a contemporary design and clean lines. Or the 925 sterling silver rings from the Simeone collection, where the essential becomes precious. ✦ 05 The Playful Rebel How to recognize her Her jewelry makes people smile. She has a bell-shaped earring, a bracelet with a lucky bell, a pin on her denim jacket. She's not afraid to mix, to surprise, to defy expectations. What it says about her She doesn't take herself too seriously, but she has a very personal style. She's hard to imitate because what she wears is a direct projection of her personality, not a trend. Her relationship with new jewelry She loves novelty, unusual pieces, and lucky charms reinterpreted in a modern key. She enjoys the search. The piece for her The Pin Me Up collection brooches by Bys Bijoux, colorful good luck charm pendants, and the super colorful cord bracelets from the Amo Capri steel line. ✦ 06 The Quiet Romantic How to recognize her She wears very little, like the minimalist — but for a different reason. That bracelet she always wears is there because someone gave it to her at an important moment. She doesn't show it, she doesn't explain it. It's hers, and that's it. What it says about her She is a profound person, who experiences emotions intensely but guards them silently. For her, jewelry isn't fashion: it's representation. Each piece is a chapter she prefers not to narrate but to continue to carry. Her relationship with new jewelry She rarely buys for herself. But when someone gives her something with intention and meaning, she keeps it forever. The piece for her The Dolce Laguna and Golden Murano collections by Amo Venezia, designed as a gift for those who love colors and elegance. Did you recognize yourself? Perhaps in only one of the profiles, perhaps in two or three together. The beautiful thing about jewelry — and those who truly choose it — is that no one is ever just one type. We are many things at once, and our jewelry box knows this better than anyone. Discover all collections © 2026 BySimon  ·  All rights reserved

Let's celebrate the winners and all the participants of the April edition The April edition of the BYSIMON 2026 Top Partner has concluded, leaving a lasting impression. We witnessed creativity, passion, and care. We saw stores transform into small worlds and social content capable of telling true emotions. And most importantly, we saw a community that is growing and chooses every day to proudly represent our brands. Today, we celebrate the winners, but we also celebrate all those who believed in this initiative and made it special. 🏆 April Winners Social Excellence Award — Di Sarno Gioiellerie Di Sarno brought BYSIMON brands into people's hearts through authentic, unique, and deeply felt content. They didn't just show products: they told emotions. They transformed every piece of content into a small life moment, capable of making viewers feel part of a story. Their strength was the courage to fully engage. Among the most significant content was a video dedicated to Mother's Day, created with love. What comes through is the tenderness, spontaneity, and truth of a simple gesture that becomes a narrative. A unique piece of content, capable of moving and making the brand's identity resonate through a pure gaze: Their communication was not just consistent: it was lively, heartfelt, human. And that's what truly made the difference. Visual Merchandising Excellence — Gioielleria Victor Di Giovanni They transformed their display window into a powerful, elegant visual story, consistent with BYSIMON's identity. Not just a simple setup, but an experience: a play of lights, shapes, and details that enhanced the uniqueness of the jewelry. A recognition that is seen. And that makes a difference. The BYSIMON 2026 Top Partner plaque is not just an award: it's a symbol. A distinctive sign that customers will notice when entering the store, an element that immediately communicates quality, reliability, and belonging to a select circle of professionals. Those who participated take home not just a memory, but a real advantage: a recognizable status, stronger local positioning, and one more reason to be chosen. For those who didn't participate, now is the time to get involved: send your applications and share all your content, from social media to window displays. The May edition has already begun… and this time, you could be the winner. ❤️ Thank you to all participants Every photo, every video, every window display, every piece of content received was a valuable piece of the puzzle. You have demonstrated that the BYSIMON universe is not just a brand: it is a shared language, a way of telling beauty through details.   Some participating window displays:1. Le Gioie di Giomontalto2. Di Prospero Camillo3. Dolci Pensieri gift Thank you for the care, energy, and time you dedicated. Thank you for believing in this initiative and for making it special. 🚀 Next winners in June! Haven't registered yet? The contest is still ongoing and full of opportunities. The BYSIMON Top Partner contest for May continues and in June we will announce the next monthly winners. Therefore, we invite you now to: Register, if you haven't already Submit photos of your window displays Submit new social media content Every month is an opportunity. Every piece of content can be the one that makes a difference. If you watched from the sidelines this time, next time you could be the one on the Top Partner stage. Keep showcasing our brands, keep experimenting, keep making your store shine: every action is already a step towards the next selection. ✨ With gratitude and pride Thank you to everyone who participated. Thank you to everyone who followed. Thank you to everyone who chooses every day to represent the BYSIMON universe with passion and dedication. You are the ones who make this community special.THE MAY EDITION IS ALREADY UNDERWAY.  For info: contest@bysimon.it

❤️ The gift for the teacher: a thank you that lasts through time There are people who, without making a sound, leave a deep mark. The teacher is one of them. She is the one who welcomes every child as they are, who listens, who encourages, who turns small steps into achievements. She is the one who sees talents emerge, fears dissolve, smiles grow day by day. And when the school year ends, it's time to say thank you. A thank you that isn't just a word, but a memory. Something that stays, that accompanies, that tells a story. ✨ A piece of jewelry for the teacher: a symbol that speaks to the heart A piece of jewelry is a special gift because it's not just beautiful: it carries an emotion with it. Every time the teacher wears it, she will rediscover a fragment of that year: the laughing class, the raised hands, the colorful notebooks, the first readings, the little "I did it" moments. It's a way of telling her: "You made a difference. And we won't forget it." 💡 Gift ideas that tell a story Here are some pieces of jewelry that become perfect symbols for a gift to the teacher: A lucky charm pendant — to remind her of the sincere affection of the children. Click on the photo to view the product A charm bracelet — each charm can represent a moment, a project, a smile.  Click on the photo to view the product A special necklace — hers, or one representing the class she taught.  Click on the photo to view the product Earrings — to wish her a new year full of satisfaction. Click on the photo to view the product Each piece of jewelry becomes a small story. And each story, a memory that lasts. 🎁 The packaging: the moment emotion unfolds The gift for the teacher is also about the moment she receives it. The Bysimon.it gift packaging, refined and bright, created specifically to take care of every detail. It transforms anticipation into emotion: a simple gesture that becomes a special, memorable moment. ❤️ A thank you that won't be forgotten A piece of jewelry is a way of telling the teacher that what she did had value. That her time, her patience, her care left a mark. That that year wasn't just school: it was growth, trust, discovery. And a thank you like that deserves to be worn.  

♡ Mother's Day · May 2026 Still undecided about the gift?We've all been there. Mother's Day is approaching, and you're there, scrolling through your phone without finding the right idea. Don't worry — you're in the right place. Every year it's the same story. You know very well how much you love your mom, yet when it comes to finding the right gift… your mind goes blank. Flowers? She's received them a thousand times. Perfume? You don't know which one. Dinner out? Nice idea, but it lacks that something concrete to hold in her hands. A piece of jewelry is different. Not because it costs more or less, but because it lasts. It's worn, touched, carried with her every day. It becomes a small piece of that moment — of you, of her, of this May. "You don't need something big. You need something that, every time she looks at it, makes her think of you." How to choose without going crazy If you don't know where to start, here are some simple tips to find the right piece for her: If she loves minimalist style: a thin silver or steel necklace is always the right choice. Discreet, elegant, it goes with everything. If she loves details and color: a pendant or a bracelet with a stone or zircons adds that extra touch without overdoing it. If you have a specific budget: with us you'll find many beautiful options under 50 euros. You don't have to spend a fortune to make a good impression. We select them for you:   The thought counts, but so does how you present it You already know: it's not just what you give, it's how you give it. A carefully wrapped package, a small written note, that moment when she opens the box and smiles — these are the things that leave a lasting impression. Much more than the price of the gift. That's why at bysimon, we ensure that every purchase arrives at your home ready to be gifted, not just as a product but as a complete experience. Because your mom deserves it, and you also deserve to make a good impression without stress. An extra thought, for those who truly care… For every order starting from 50 euros, we add something special you wouldn't expect: the limited edition Mother's Day bell pendant — available only during this period, you won't find it elsewhere — and a gift package with a dedicated phrase, chosen to evoke emotion at first glance. It's not just any gift: it's how we want your mom to feel when she opens the package. Loved. Pampered. Special. Find the perfect gift ♡

The Apulian Pumo: history, meaning, and why it's a jewel to wear today The Apulian Pumo is one of the most iconic symbols of Southern Italy. An object born from artisan tradition, it has spanned centuries of history and today has become a contemporary, elegant, and meaningful piece of jewelry. On bysimon.it, the Pumo takes on new life: it becomes a pendant, a charm, a pair of earrings to give as a gift or to treat yourself as a wish for light and rebirth. Origins of the Apulian Pumo: an ancient symbol of rebirth The Pumo originated in Puglia, particularly in the Grottaglie area, famous for its ceramic tradition. Its shape – a budding flower about to open – is not accidental: it represents the moment when life is about to blossom. What the Pumo represents Rebirth: the bud is a symbol of new beginnings. Fertility and prosperity: it evokes nature opening up to life. Protection: it was placed on balconies and doorways to ward off negative energy. Good luck: it's a benevolent talisman, linked to rites of passage. For this reason, even today, the Pumo is given as a gift to inaugurate a new home, celebrate an achievement, or wish for a bright future. Pumo or Pigna? The differences you need to know Many confuse the Pumo with the Sicilian Pigna, but they are two different symbols: The Pumo represents a blossoming bud → rebirth, new beginnings. The Pigna represents abundance and prosperity → wealth, fertility. Both bring good luck, but the Pumo has a more intimate and personal meaning, linked to growth and life changes. The Pumo in Apulian popular culture Over the centuries, the Pumo has become a true good luck charm of the South. It was traditional to: give it to newlyweds as a wish for a full life present it to young people leaving home to study or work place it at the entrance of homes as a symbol of protection use it as a decoration in noble palaces Today, this symbol is renewed and becomes a precious detail to always carry with you. From balcony to jewel: the modern evolution of the Pumo The harmonious shape of the Pumo lends itself perfectly to jewelry. Its soft lines, symmetry, and symbolic power make it ideal for: pendants earrings bracelets necklaces In the bysimon.it collection, the Pumo is reinterpreted with luminous materials, colored enamels, and elegant finishes. Why choose a piece of jewelry with the Apulian Pumo A piece of jewelry with the Pumo is not just an accessory: it's a message. It's perfect for those who love to carry a symbol of good omen with them, but also for those who want to give something with deep meaning. It's the ideal gift for: a graduation a new job a move or a new home an important birthday a trip or a return to origins those who love Apulian tradition How to choose the perfect Pumo: quick guide 1. Color White → purity, new beginnings Blue → protection Pink → energy and passion Green → growth and prosperity 2. Material gold-plated metal for a Mediterranean look colored enamel for a more contemporary style polished finishes for an elegant and minimalist effect 3. Size small → discreet, perfect for everyday wear medium → ideal as a focal pendant large → statement piece for those who love to stand out How to style it: fashion ideas With a thin necklace for a minimalist look. With a bracelet for an elegant effect. With other symbolic charms to create a personal collection. With neutral outfits to highlight the Pumo's color. FAQ about the Apulian Pumo What does the Apulian Pumo represent? Rebirth, good fortune, protection, and new beginnings. Why does the Pumo bring good luck? Because in Apulian tradition, the opening bud symbolizes blossoming life and protection for the home. What is the difference between Pumo and Pigna? The Pumo is a bud, the Pigna is a fruit. They have different meanings. Why choose a piece of jewelry with the Pumo? Because it combines aesthetics, tradition, and symbolism. It is a perfect gift to wish for something beautiful. A symbol that tells who you are Wearing a Pumo jewel means carrying a piece of Puglia, history, and light with you. It is a simple gesture, but one that can speak to the heart: an invitation to believe in new beginnings, to protect what you love, to let something beautiful blossom every day. Discover the Apulia collection with the Apulian Pumo bysimon.it

There are gifts you buy, and gifts you pass down. Jewelry belongs to both categories and knows, better than anything else, how to preserve love between generations

Discover how to celebrate Mother's Day through family traditions, rituals, and symbols. An emotional article that tells the value of jewelry beyond a simple gift.

  The first official recognition dedicated to retailers who take BYSIMON brands to the next level is here — online and in-store. Being a BYSIMON retailer doesn't just mean selling products. It means conveying an identity, building an experience, acting as a bridge between the brand and people. And those who do it with passion, creativity, and consistency deserve to be recognized. This is why Top Partner BYSIMON 2026 is born, the first official contest dedicated to our retailers: a concrete initiative to value those who daily choose to invest in the storytelling and presentation of our brands, both on social media and in-store. Two awards, two excellences The contest has two distinct categories, each designed to reward a different form of talent. Social Excellence Award Rewards those who stand out for quality content, creative communication, consistent publications, and the ability to tell the brand's story through posts, reels, and videos. Publish content dedicated to BYSIMON brands, use official tags and contest hashtags. Highlight products, details, and the shopping experience. What we evaluate: - posts, reels, and videos about BYSIMON products- use of official tags- visual quality and storytelling- engagement generated Visual Merchandising Excellence Rewards those who create impactful window displays, brand-consistent setups, and a creative use of displays, packaging, and POP materials. Create a thematic window display dedicated to BYSIMON brands, highlight products creatively, and send photos or videos of the setup. What we evaluate: - quality of the window display- visual storytelling- aesthetic consistency with the brands- overall impact in the store Our Award The award goes far beyond symbolic recognition. Winners will receive an official 3D plaque, the official title of Top Partner BYSIMON 2026, visibility on the brand's official channels, and a dedicated marketing support package. Being a Top Partner means acquiring a recognizable status in your territory: a real competitive advantage that communicates quality and reliability to your customers. How to participate Fill out the form and you will receive confirmation of participation in the contest! Show your creativity, tell the story of our brands, and transform your store into a unique experience. We look forward to seeing you among the TOP PARTNERS BYSIMON 2026!For info: contest@bysimon.it

From April 17th, the Il Tarì Goldsmith Center in Marcianise reopens its doors for one of the most anticipated events by industry professionals: Open Tarì, the periodic event dedicated to jewelers who wish to stay updated on market trends, emerging styles, and the offerings of brands present within the hub. Over the years, Open Tarì has established itself as a benchmark for those working in the jewelry world. It's not just a trade fair: it's a meeting place, a forum for discussion and inspiration, where companies present their developments and buyers can closely observe what will guide consumer choices in the coming months. Bysimon at Open Tarì: a showroom that tells a story Within Tarì, Bysimon has for years been a dynamic presence, attentive to evolving tastes and the needs of Italian jewelers. During Open Tarì, the showroom will be open to present a complete journey through: New collections The result of months of research, market listening, and trend study. Lines designed to be contemporary, recognizable, and easily integrated into store window displays. Updates on ongoing lines To offer continuity to regular customers and new opportunities for stores wishing to expand their assortment. Display concepts and ideas for the point of sale Because today, it's not enough to have a good product: you also need a coherent visual narrative, capable of capturing attention and guiding customer choices. A dedicated team Ready to welcome both jewelers who have collaborated with Bysimon for years and those who wish to discover the brand for the first time. Why Open Tarì is an unmissable event The strength of the event lies in its format: agile, recurring, focused. Each edition allows professionals to: stay updated without waiting for major annual trade fairs observe products up close in a more intimate and less cluttered setting establish direct relationships with the brand plan purchases with greater precision discover new opportunities For jewelers, it's an opportunity to make strategic choices based on what they see, touch, and understand directly. An event that recounts the present and anticipates the future of the sector The value of Open Tarì lies in its ability to combine tradition and innovation. On the one hand, Tarì represents one of Italy's most important gold centers, with a consolidated history and a unique production ecosystem. On the other hand, the event offers a privileged insight into market transformations: new materials, new aesthetic languages, new display and commercial strategies. For jewelers, participating means: closely observing the collections that will lead the season engaging with the brand and understanding the rationale behind each line evaluating assortments, rotations, and margins with greater awareness discovering display and communication tools useful for enhancing the point of sale In a sector where the final customer's perception changes rapidly, having direct access to new developments is a tangible competitive advantage. An invitation to industry professionals From April 17th, Bysimon will be present at Open Tarì with a renovated showroom and a selection of proposals designed to accompany jewelers in building their upcoming seasons. The event is reserved for industry professionals and represents an ideal time to: renew your assortment discover new collections evaluate display solutions consult with a team ready to support every need 📍 Useful information Start date: April 17th Location: Il Tarì Goldsmith Center, Module 124-125-126 Access: Reserved for industry professionals Bysimon will be pleased to welcome all jewelers interested in discovering new products and building new opportunities together. STAY UPDATED Tiktok: https://www.tiktok.com/@bysimon_gioielli Instagram: https://www.instagram.com/bysimon_gioielli/ Facebook: https://www.facebook.com/bysimonspa/?locale=it_IT

Discover the ancient connection between silver jewelry and lunar cycles. A journey through Mediterranean tradition, feminine intuition, and how jewelry chosen from the heart lasts forever.