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Let's celebrate the winners and all the participants of the April edition The April edition of the BYSIMON 2026 Top Partner has concluded, leaving a lasting impression. We witnessed creativity, passion, and care. We saw stores transform into small worlds and social content capable of telling true emotions. And most importantly, we saw a community that is growing and chooses every day to proudly represent our brands. Today, we celebrate the winners, but we also celebrate all those who believed in this initiative and made it special. 🏆 April Winners Social Excellence Award — Di Sarno Gioiellerie Di Sarno brought BYSIMON brands into people's hearts through authentic, unique, and deeply felt content. They didn't just show products: they told emotions. They transformed every piece of content into a small life moment, capable of making viewers feel part of a story. Their strength was the courage to fully engage. Among the most significant content was a video dedicated to Mother's Day, created with love. What comes through is the tenderness, spontaneity, and truth of a simple gesture that becomes a narrative. A unique piece of content, capable of moving and making the brand's identity resonate through a pure gaze: Their communication was not just consistent: it was lively, heartfelt, human. And that's what truly made the difference. Visual Merchandising Excellence — Gioielleria Victor Di Giovanni They transformed their display window into a powerful, elegant visual story, consistent with BYSIMON's identity. Not just a simple setup, but an experience: a play of lights, shapes, and details that enhanced the uniqueness of the jewelry. A recognition that is seen. And that makes a difference. The BYSIMON 2026 Top Partner plaque is not just an award: it's a symbol. A distinctive sign that customers will notice when entering the store, an element that immediately communicates quality, reliability, and belonging to a select circle of professionals. Those who participated take home not just a memory, but a real advantage: a recognizable status, stronger local positioning, and one more reason to be chosen. For those who didn't participate, now is the time to get involved: send your applications and share all your content, from social media to window displays. The May edition has already begun… and this time, you could be the winner. ❤️ Thank you to all participants Every photo, every video, every window display, every piece of content received was a valuable piece of the puzzle. You have demonstrated that the BYSIMON universe is not just a brand: it is a shared language, a way of telling beauty through details.   Some participating window displays:1. Le Gioie di Giomontalto2. Di Prospero Camillo3. Dolci Pensieri gift Thank you for the care, energy, and time you dedicated. Thank you for believing in this initiative and for making it special. 🚀 Next winners in June! Haven't registered yet? The contest is still ongoing and full of opportunities. The BYSIMON Top Partner contest for May continues and in June we will announce the next monthly winners. Therefore, we invite you now to: Register, if you haven't already Submit photos of your window displays Submit new social media content Every month is an opportunity. Every piece of content can be the one that makes a difference. If you watched from the sidelines this time, next time you could be the one on the Top Partner stage. Keep showcasing our brands, keep experimenting, keep making your store shine: every action is already a step towards the next selection. ✨ With gratitude and pride Thank you to everyone who participated. Thank you to everyone who followed. Thank you to everyone who chooses every day to represent the BYSIMON universe with passion and dedication. You are the ones who make this community special.THE MAY EDITION IS ALREADY UNDERWAY.  For info: contest@bysimon.it

❤️ The gift for the teacher: a thank you that lasts through time There are people who, without making a sound, leave a deep mark. The teacher is one of them. She is the one who welcomes every child as they are, who listens, who encourages, who turns small steps into achievements. She is the one who sees talents emerge, fears dissolve, smiles grow day by day. And when the school year ends, it's time to say thank you. A thank you that isn't just a word, but a memory. Something that stays, that accompanies, that tells a story. ✨ A piece of jewelry for the teacher: a symbol that speaks to the heart A piece of jewelry is a special gift because it's not just beautiful: it carries an emotion with it. Every time the teacher wears it, she will rediscover a fragment of that year: the laughing class, the raised hands, the colorful notebooks, the first readings, the little "I did it" moments. It's a way of telling her: "You made a difference. And we won't forget it." 💡 Gift ideas that tell a story Here are some pieces of jewelry that become perfect symbols for a gift to the teacher: A lucky charm pendant — to remind her of the sincere affection of the children. Click on the photo to view the product A charm bracelet — each charm can represent a moment, a project, a smile.  Click on the photo to view the product A special necklace — hers, or one representing the class she taught.  Click on the photo to view the product Earrings — to wish her a new year full of satisfaction. Click on the photo to view the product Each piece of jewelry becomes a small story. And each story, a memory that lasts. 🎁 The packaging: the moment emotion unfolds The gift for the teacher is also about the moment she receives it. The Bysimon.it gift packaging, refined and bright, created specifically to take care of every detail. It transforms anticipation into emotion: a simple gesture that becomes a special, memorable moment. ❤️ A thank you that won't be forgotten A piece of jewelry is a way of telling the teacher that what she did had value. That her time, her patience, her care left a mark. That that year wasn't just school: it was growth, trust, discovery. And a thank you like that deserves to be worn.  

♡ Mother's Day · May 2026 Still undecided about the gift?We've all been there. Mother's Day is approaching, and you're there, scrolling through your phone without finding the right idea. Don't worry — you're in the right place. Every year it's the same story. You know very well how much you love your mom, yet when it comes to finding the right gift… your mind goes blank. Flowers? She's received them a thousand times. Perfume? You don't know which one. Dinner out? Nice idea, but it lacks that something concrete to hold in her hands. A piece of jewelry is different. Not because it costs more or less, but because it lasts. It's worn, touched, carried with her every day. It becomes a small piece of that moment — of you, of her, of this May. "You don't need something big. You need something that, every time she looks at it, makes her think of you." How to choose without going crazy If you don't know where to start, here are some simple tips to find the right piece for her: If she loves minimalist style: a thin silver or steel necklace is always the right choice. Discreet, elegant, it goes with everything. If she loves details and color: a pendant or a bracelet with a stone or zircons adds that extra touch without overdoing it. If you have a specific budget: with us you'll find many beautiful options under 50 euros. You don't have to spend a fortune to make a good impression. We select them for you:   The thought counts, but so does how you present it You already know: it's not just what you give, it's how you give it. A carefully wrapped package, a small written note, that moment when she opens the box and smiles — these are the things that leave a lasting impression. Much more than the price of the gift. That's why at bysimon, we ensure that every purchase arrives at your home ready to be gifted, not just as a product but as a complete experience. Because your mom deserves it, and you also deserve to make a good impression without stress. An extra thought, for those who truly care… For every order starting from 50 euros, we add something special you wouldn't expect: the limited edition Mother's Day bell pendant — available only during this period, you won't find it elsewhere — and a gift package with a dedicated phrase, chosen to evoke emotion at first glance. It's not just any gift: it's how we want your mom to feel when she opens the package. Loved. Pampered. Special. Find the perfect gift ♡

The Apulian Pumo: history, meaning, and why it's a jewel to wear today The Apulian Pumo is one of the most iconic symbols of Southern Italy. An object born from artisan tradition, it has spanned centuries of history and today has become a contemporary, elegant, and meaningful piece of jewelry. On bysimon.it, the Pumo takes on new life: it becomes a pendant, a charm, a pair of earrings to give as a gift or to treat yourself as a wish for light and rebirth. Origins of the Apulian Pumo: an ancient symbol of rebirth The Pumo originated in Puglia, particularly in the Grottaglie area, famous for its ceramic tradition. Its shape – a budding flower about to open – is not accidental: it represents the moment when life is about to blossom. What the Pumo represents Rebirth: the bud is a symbol of new beginnings. Fertility and prosperity: it evokes nature opening up to life. Protection: it was placed on balconies and doorways to ward off negative energy. Good luck: it's a benevolent talisman, linked to rites of passage. For this reason, even today, the Pumo is given as a gift to inaugurate a new home, celebrate an achievement, or wish for a bright future. Pumo or Pigna? The differences you need to know Many confuse the Pumo with the Sicilian Pigna, but they are two different symbols: The Pumo represents a blossoming bud → rebirth, new beginnings. The Pigna represents abundance and prosperity → wealth, fertility. Both bring good luck, but the Pumo has a more intimate and personal meaning, linked to growth and life changes. The Pumo in Apulian popular culture Over the centuries, the Pumo has become a true good luck charm of the South. It was traditional to: give it to newlyweds as a wish for a full life present it to young people leaving home to study or work place it at the entrance of homes as a symbol of protection use it as a decoration in noble palaces Today, this symbol is renewed and becomes a precious detail to always carry with you. From balcony to jewel: the modern evolution of the Pumo The harmonious shape of the Pumo lends itself perfectly to jewelry. Its soft lines, symmetry, and symbolic power make it ideal for: pendants earrings bracelets necklaces In the bysimon.it collection, the Pumo is reinterpreted with luminous materials, colored enamels, and elegant finishes. Why choose a piece of jewelry with the Apulian Pumo A piece of jewelry with the Pumo is not just an accessory: it's a message. It's perfect for those who love to carry a symbol of good omen with them, but also for those who want to give something with deep meaning. It's the ideal gift for: a graduation a new job a move or a new home an important birthday a trip or a return to origins those who love Apulian tradition How to choose the perfect Pumo: quick guide 1. Color White → purity, new beginnings Blue → protection Pink → energy and passion Green → growth and prosperity 2. Material gold-plated metal for a Mediterranean look colored enamel for a more contemporary style polished finishes for an elegant and minimalist effect 3. Size small → discreet, perfect for everyday wear medium → ideal as a focal pendant large → statement piece for those who love to stand out How to style it: fashion ideas With a thin necklace for a minimalist look. With a bracelet for an elegant effect. With other symbolic charms to create a personal collection. With neutral outfits to highlight the Pumo's color. FAQ about the Apulian Pumo What does the Apulian Pumo represent? Rebirth, good fortune, protection, and new beginnings. Why does the Pumo bring good luck? Because in Apulian tradition, the opening bud symbolizes blossoming life and protection for the home. What is the difference between Pumo and Pigna? The Pumo is a bud, the Pigna is a fruit. They have different meanings. Why choose a piece of jewelry with the Pumo? Because it combines aesthetics, tradition, and symbolism. It is a perfect gift to wish for something beautiful. A symbol that tells who you are Wearing a Pumo jewel means carrying a piece of Puglia, history, and light with you. It is a simple gesture, but one that can speak to the heart: an invitation to believe in new beginnings, to protect what you love, to let something beautiful blossom every day. Discover the Apulia collection with the Apulian Pumo bysimon.it

There are gifts you buy, and gifts you pass down. Jewelry belongs to both categories and knows, better than anything else, how to preserve love between generations

Discover how to celebrate Mother's Day through family traditions, rituals, and symbols. An emotional article that tells the value of jewelry beyond a simple gift.

  The first official recognition dedicated to retailers who take BYSIMON brands to the next level is here — online and in-store. Being a BYSIMON retailer doesn't just mean selling products. It means conveying an identity, building an experience, acting as a bridge between the brand and people. And those who do it with passion, creativity, and consistency deserve to be recognized. This is why Top Partner BYSIMON 2026 is born, the first official contest dedicated to our retailers: a concrete initiative to value those who daily choose to invest in the storytelling and presentation of our brands, both on social media and in-store. Two awards, two excellences The contest has two distinct categories, each designed to reward a different form of talent. Social Excellence Award Rewards those who stand out for quality content, creative communication, consistent publications, and the ability to tell the brand's story through posts, reels, and videos. Publish content dedicated to BYSIMON brands, use official tags and contest hashtags. Highlight products, details, and the shopping experience. What we evaluate: - posts, reels, and videos about BYSIMON products- use of official tags- visual quality and storytelling- engagement generated Visual Merchandising Excellence Rewards those who create impactful window displays, brand-consistent setups, and a creative use of displays, packaging, and POP materials. Create a thematic window display dedicated to BYSIMON brands, highlight products creatively, and send photos or videos of the setup. What we evaluate: - quality of the window display- visual storytelling- aesthetic consistency with the brands- overall impact in the store Our Award The award goes far beyond symbolic recognition. Winners will receive an official 3D plaque, the official title of Top Partner BYSIMON 2026, visibility on the brand's official channels, and a dedicated marketing support package. Being a Top Partner means acquiring a recognizable status in your territory: a real competitive advantage that communicates quality and reliability to your customers. How to participate Fill out the form and you will receive confirmation of participation in the contest! Show your creativity, tell the story of our brands, and transform your store into a unique experience. We look forward to seeing you among the TOP PARTNERS BYSIMON 2026!For info: contest@bysimon.it

From April 17th, the Il Tarì Goldsmith Center in Marcianise reopens its doors for one of the most anticipated events by industry professionals: Open Tarì, the periodic event dedicated to jewelers who wish to stay updated on market trends, emerging styles, and the offerings of brands present within the hub. Over the years, Open Tarì has established itself as a benchmark for those working in the jewelry world. It's not just a trade fair: it's a meeting place, a forum for discussion and inspiration, where companies present their developments and buyers can closely observe what will guide consumer choices in the coming months. Bysimon at Open Tarì: a showroom that tells a story Within Tarì, Bysimon has for years been a dynamic presence, attentive to evolving tastes and the needs of Italian jewelers. During Open Tarì, the showroom will be open to present a complete journey through: New collections The result of months of research, market listening, and trend study. Lines designed to be contemporary, recognizable, and easily integrated into store window displays. Updates on ongoing lines To offer continuity to regular customers and new opportunities for stores wishing to expand their assortment. Display concepts and ideas for the point of sale Because today, it's not enough to have a good product: you also need a coherent visual narrative, capable of capturing attention and guiding customer choices. A dedicated team Ready to welcome both jewelers who have collaborated with Bysimon for years and those who wish to discover the brand for the first time. Why Open Tarì is an unmissable event The strength of the event lies in its format: agile, recurring, focused. Each edition allows professionals to: stay updated without waiting for major annual trade fairs observe products up close in a more intimate and less cluttered setting establish direct relationships with the brand plan purchases with greater precision discover new opportunities For jewelers, it's an opportunity to make strategic choices based on what they see, touch, and understand directly. An event that recounts the present and anticipates the future of the sector The value of Open Tarì lies in its ability to combine tradition and innovation. On the one hand, Tarì represents one of Italy's most important gold centers, with a consolidated history and a unique production ecosystem. On the other hand, the event offers a privileged insight into market transformations: new materials, new aesthetic languages, new display and commercial strategies. For jewelers, participating means: closely observing the collections that will lead the season engaging with the brand and understanding the rationale behind each line evaluating assortments, rotations, and margins with greater awareness discovering display and communication tools useful for enhancing the point of sale In a sector where the final customer's perception changes rapidly, having direct access to new developments is a tangible competitive advantage. An invitation to industry professionals From April 17th, Bysimon will be present at Open Tarì with a renovated showroom and a selection of proposals designed to accompany jewelers in building their upcoming seasons. The event is reserved for industry professionals and represents an ideal time to: renew your assortment discover new collections evaluate display solutions consult with a team ready to support every need 📍 Useful information Start date: April 17th Location: Il Tarì Goldsmith Center, Module 124-125-126 Access: Reserved for industry professionals Bysimon will be pleased to welcome all jewelers interested in discovering new products and building new opportunities together. STAY UPDATED Tiktok: https://www.tiktok.com/@bysimon_gioielli Instagram: https://www.instagram.com/bysimon_gioielli/ Facebook: https://www.facebook.com/bysimonspa/?locale=it_IT

Discover the ancient connection between silver jewelry and lunar cycles. A journey through Mediterranean tradition, feminine intuition, and how jewelry chosen from the heart lasts forever.

As the days grow longer and the air fills with new scents, the most anticipated time of the year arrives for jewelry lovers: spring 2026 brings a breath of lightness, freshness, and a desire to shine. And it is in this season of rebirth that our jewelry expresses its magic to the fullest. At bysimon.it, we have selected the most beloved spring pieces — designed for every style, every occasion, every woman who wants to feel special even in everyday moments. Why spring is the season for jewelry With the arrival of warmer weather, wardrobes lighten up: coats give way to blouses, dresses, and bare shoulders. And it is precisely during this period that a piece of jewelry becomes the absolute protagonist of the look. Without layers of fabric to hide it, silver and metal shine freely on the skin, catching the sunlight in the most natural way possible. Spring is also the season of change: it's the ideal time to update your jewelry box, choose something new, perhaps give (or treat yourself to) a piece that tells who you are now. The jewelry trends for spring 2026 What to wear this spring? Here are the dominant trends in our collection: 1. Botanical and floral shapes: Petals, leaves, and flowers: nature enters jewelry with grace. Flower earrings in metal, steel, and 925 silver are an absolute must-have for the season. 2. Layering of delicate necklaces: Wearing two, three, four together: delicate chains in silver, stainless steel, and metal, of different lengths, for a sophisticated and highly personal layered effect. 3. Minimalist band rings: Clean, geometric, stackable. A single ring is elegant; three on the same finger become a style statement. 4. Oversized hoop earrings: Large, radiant, statement-making. Hoops are the perfect finishing touch for any spring outfit. How to match jewelry with spring looks Spring is the season of expressive freedom: rules loosen, colors explode, and jewelry becomes the most immediate way to communicate one's personality. Here are some tips for pairing BySimon jewelry with the season's looks. With monochromatic outfits A total white, beige, or pastel look is the perfect canvas for jewelry. In this case, you can be bolder: layered necklaces, multiple rings, a charm bracelet. 925 silver and polished metal emerge beautifully against light tones. For everyday casual Jeans, sneakers, t-shirt? Minimalist jewelry is your best ally. A delicate ring, a pair of small hoops, a discreet chain: small details that change everything, effortlessly. The perfect spring jewel to gift Spring is also the season for gifts par excellence: Mother's Day is around the corner, as are birthdays, anniversaries, and many other special occasions. A piece of jewelry is the ideal gift: timeless, elegant, personal. DON'T MISS OUR TIPS, FOLLOW OUR SOCIAL CHANNELS Tiktok: https://www.tiktok.com/@bysimon_gioielli Instagram: https://www.instagram.com/bysimon_gioielli/ Facebook: https://www.facebook.com/bysimonspa/?locale=it_IT

Spring-Summer 2026 marks a return to an elegance that isn't afraid to be noticed, but with a new awareness. It's no longer just about "putting something on," but about choosing pieces that tell a story, a journey, or, why not, a personal amulet.