If you've made it this far, you've probably already heard about our contest.
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Special prize
Winners receive a significant BYSIMON merchandise prize β real jewelry to display in-store.
Perhaps you thought, "that's a nice initiative," and then you went on with your day. It's normal when you don't quite understand where to start; it's easier to postpone.
This article was created precisely for this: to show you that you're probably already doing it, or that it only takes a few steps to get started. Those steps, however, make a difference for your store, for your visibility, and for how your customers perceive you every day.
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Award Social Media Excellence Award
The social media award does not go to those with the most followers or those who produce the most polished videos. It goes to those who manage to communicate their store in an authentic, recognizable, and continuous way. And this is something every jewelry store can do.
π‘ The most effective content is not built: it is captured. Every day in the store, things happen that deserve to be shown: the arrival of new pieces, a newly arranged display, a piece of jewelry that shines in a certain way.
Social content
Product worn
New arrivals
Content requirements
β The content must be exclusively about BYSIMON products
β‘ Include the official brand tag in posts
β’ Include the official hashtag #TopPartnerBYSIMON2026
What to publish (without having to invent anything)
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Products worn
A hand with a ring, an earring shown with hair tied back, a necklace that moves. No models or photo shoots are needed β a real person, who can be you or a collaborator.
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New arrivals video
Short video, background music. Ten minutes of work, content for the whole week. A format that always works.
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Behind the scenes
How you chose those pieces, why you arranged the display in that way, what struck you about a certain collection. This is the type of content that builds trust over time.
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The most important rule
Consistency beats perfection. A simple video every week is worth much more than a highly curated piece of content made once a month. Consistent presence will be evaluated, not sporadic excellence.
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Award Visual Merchandising Excellence Award
Your display is your business card. It's the first thing a customer sees, and it's often the only thing a passerby who hasn't yet entered sees. These aren't abstract theories: these are the same logics used by professional merchandisers in the flagship stores of international jewelry brands.
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Use three different heights in a non-symmetrical triangle
The most common mistake: all displays at the same height. The human eye naturally follows diagonals; a display with vertical movement looks richer, more curated, even with fewer pieces.
Variable heights
Vertical movement
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Empty space is part of the display
More pieces do not mean more sales. A cluttered display lowers the perceived value of each individual piece of jewelry. Empty space around a piece gives it breathing room, gives it importance.
Visual breathing room
Perceived value
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Slightly tilt flat displays
Even just 10β15 degrees. When a piece of jewelry is tilted towards the viewer, light reflects differently. The brilliance increases, and brilliance is what sells jewelry.
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Add a seasonal or thematic element
No need to revolutionize everything. A fabric, a dried flower, a shell, a leaf. Displays that tell a story are remembered. Those that only show products are not.
Seasonal theme
Visual narrative
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Document your work
Always take at least three photos every time you arrange the display: one frontal, one lateral, a close-up detail. A well-documented display is also ready-to-use social content.
Display documentation
The two prizes
What you really win
πA BYSIMON merchandise prize β a selection of real jewelry to bring to your store. The most tangible prize there is.
β¦An official 3D bell to display in-store β a visible sign of quality for every customer, communicating authority even before you speak.
β¦The official title Top Partner BYSIMON 2026 to use on social media, in your window display, in communications. It's identity. It's narrative. It's something that sets you apart.
β¦Visibility on the brand's official channels, reaching an audience already interested in BYSIMON jewelry who haven't found you yet.
β¦A dedicated marketing support package: attention, resources, and tools that normally require a significant investment.
πA BYSIMON merchandise prize β a selection of real jewelry to bring to your store. The most tangible prize there is.
β¦An official 3D bell to display in-store β a visible sign of quality for every customer who enters.
β¦The official title Top Partner BYSIMON 2026 β identity, narrative, and distinction in every communication.
β¦Visibility on the brand's official channels to a qualified and passionate audience.
β¦A dedicated marketing support package with resources and tools that normally require payment.
Participation
How to submit your entry
The more material you send, the more the jury can evaluate the work as a whole. You don't need to write anything formal β just images, content, and, if you wish, a few lines explaining what you wanted to communicate.
π± For social media
Screenshots or links to content published during the contest period. Show your consistent presence.
πͺ For visual merchandising
Photos of the display from multiple angles and a brief explanation of the choices made. Frontal, lateral, detail.
