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Calabria is the region of crystal-clear sea, the Riace Bronzes, history and traditions, spicy food—a mix that conquers everyone. Bysimon gives life to the new Brand I Love Calabria, to evoke its natural and historical beauties.   The most significant examples of the tradition popular are mainly linked to rites religious, to patron saint festivals and historical reenactments, animated by songs and dances and accompanied by the unmistakable sound of traditional instruments such as the bagpipe, tambourine, Calabrian lyre and scarabottole. Calabria is the land of the spiciest chili pepper in Italy. No one can think of Calabria without associating it with the Calabrian chili pepper.  The column with the Doric capital symbolizes the cultural and historical heritage of the territory which at the time was Magna Graecia   These large masks in ceramics, stone or terracotta often monstrous in appearance were hung on doorposts, balconies, windows or inside the house to protect the dwelling. These grotesque depictions were, in fact, attributed magical functions that would have allowed to ward off the evil eye and evil spirits. Their spread concerns several regions of Southern Italy but the most rooted tradition linked to their creation and display near the entrance of houses is precisely connected to Calabrian folklore. Discover the new brand here Follow us on Instagram; If you liked it also read this article

Santorini is the new Bysimon jewelry collection inspired by the beauty of its landscapes. Romantic sunsets, white houses, colorful beaches, lively alleys full of people: this is Santorini, the most famous island in the world, capable of leaving anyone speechless. Santorini is characterized by a typically volcanic landscape, with black pebble beaches and red rocks overlooking a sea of intense colors. Thousands of tourists and celebrities decide to visit the island every summer to spend an unforgettable vacation;                 Discover the new Spring-Summer collection Santorini where you can find bracelets, necklaces, earrings, and rings adorned with colorful starfish, shells, seahorses, corals, and much more!  Come and discover all the jewelry Santorini.  Follow us on Instagram ; If you liked it also read this article

The new brand Amo Venezia is born: jewelry inspired by the beauties of this enchanted city is ready to amaze you!  A treasure chest of legends, mysteries, and hidden places, Venice has always been awe and unexpected wonder. Amo Venezia was born from the idea of creating a tribute to the city of Venice, creating jewelry capable of evoking its lights, its lavish facades reflected in the long canals that become streets of beauty.    A city that does not only welcome the most famous and displayed beauty, the noisy one of Rialto, the bold one of Palazzo Ducale, but that also preserves beauties and secrets often unknown yet crossing the memory of centuries. The charm of this city lies in the jewels of this collection, the exact synthesis of the symbols of wonderful Venice. The collections, in fact, are also inspired by the two islands of Murano and Burano; Murano has always been famous for its glassmaking tradition exported worldwide, and Burano is known for its typically brightly colored houses.  Each single piece of jewelry with its craftsmanship will make you carry a piece of Venice and its famous traditions. Come discover all the new arrivals signed Amo Venezia.  Follow us on social media: https://www.instagram.com/amovenezia_gioielli/ If you liked this article, also read:  https://www.bysimon.it/blogs/news/il-baciamano-laccessorio-per-essere-alla-moda