Calabria is the region of crystal-clear sea, the Riace Bronzes, history and traditions, spicy food—a mix that conquers everyone.
Bysimon gives life to the new Brand I Love Calabria, to evoke its natural and historical beauties.

The most significant examples of the tradition popular are mainly linked to rites religious, to patron saint festivals and historical reenactments, animated by songs and dances and accompanied by the unmistakable sound of traditional instruments such as the bagpipe, tambourine, Calabrian lyre and scarabottole.
Calabria is the land of the spiciest chili pepper in Italy. No one can think of Calabria without associating it with the Calabrian chili pepper.
The column with the Doric capital symbolizes the cultural and historical heritage of the territory which at the time was Magna Graecia


These large masks in ceramics, stone or terracotta often monstrous in appearance were hung on doorposts, balconies, windows or inside the house to protect the dwelling. These grotesque depictions were, in fact, attributed magical functions that would have allowed to ward off the evil eye and evil spirits. Their spread concerns several regions of Southern Italy but the most rooted tradition linked to their creation and display near the entrance of houses is precisely connected to Calabrian folklore.


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