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Calabria is the region of crystal-clear sea, the Riace Bronzes, history and traditions, spicy food—a mix that conquers everyone. Bysimon gives life to the new Brand I Love Calabria, to evoke its natural and historical beauties.   The most significant examples of the tradition popular are mainly linked to rites religious, to patron saint festivals and historical reenactments, animated by songs and dances and accompanied by the unmistakable sound of traditional instruments such as the bagpipe, tambourine, Calabrian lyre and scarabottole. Calabria is the land of the spiciest chili pepper in Italy. No one can think of Calabria without associating it with the Calabrian chili pepper.  The column with the Doric capital symbolizes the cultural and historical heritage of the territory which at the time was Magna Graecia   These large masks in ceramics, stone or terracotta often monstrous in appearance were hung on doorposts, balconies, windows or inside the house to protect the dwelling. These grotesque depictions were, in fact, attributed magical functions that would have allowed to ward off the evil eye and evil spirits. Their spread concerns several regions of Southern Italy but the most rooted tradition linked to their creation and display near the entrance of houses is precisely connected to Calabrian folklore. Discover the new brand here Follow us on Instagram; If you liked it also read this article

When a celebration approaches, it is always difficult to choose the perfect gift, which is why Bysimon has chosen for you 6 gift ideas for any occasion, from birthdays to graduations, from baptisms to confirmations.  Colorful jewelry, with crystals and unique shapes are some of our choices for you. Discover and choose your perfect gift!  1) Baciamano In various colors and symbols, it is an original gift and super unique. The baciamano is the new trend of the moment.  2) 925 Silver Bell The campanelle have always been the ideal gift. Small and elegant amulets, a precious symbol to always carry with you.   3) Classica Set Jewelry of elegance and unique colors, a collection that surprises everyone. Available in many models and colors, choose your favorite.   4) Sicilian Amulets The pigna in Sicilian tradition is a symbol of good luck. A complete set of bracelets, necklaces, and rings in 925 silver. Choose the pigna from I Love Sicily!    5) San Diego San Diego is the perfect collection for those who love a distinctive and colorful style!  6) Simeone R A sophisticated design, full of rhythm and points of light. The collection best suited for those with a unique passion for the most sparkling colors. Come and discover our jewelry. Follow us on Instagram; If you liked it also read this article  

The Bysimon family and its entire team wish you a happy Women's Day, happy March 8th to all of you!  March 8th is a date to remember, an opportunity to embrace the battles that other women have championed. We at Bysimon celebrate women every day. Values such as equal opportunities and inclusion have always been part of our company philosophy. Since 1970 our motto has been "on the side of women for women", our mostly female team takes care and designs geometric lines that highlight the values of the female world.  Our jewelry is made to enhance you, our idea is to give voice to your emotions. Versatility, strength, determination, delicacy, and brightness are just some of the traits that characterize the jewelry of the new collections.  Come discover all the new arrivals and celebrate yourself too with a special gift signed Bysimon!  If you liked this article, also read: https://www.bysimon.it/blogs/news/il-baciamano-laccessorio-per-essere-alla-moda

The month of January brings with it a breeze of novelty: many fashionable jewelry!  Don't miss the chance to wear the new Bysimon collections and discover the 2022 jewelry fashion trends.  From fashion magazine editorials to the red carpet, they are talked about everywhere: pearls are the trend of this year.                  After all, even Coco Chanel said it: "a woman needs strings and strings of pearls". They return to the spotlight with a new contemporary design, enriched with smiles, four-leaf clovers, hearts and stars. A mix of classicism and modernity for gems that never go out of style.  In this cold winter, "minimal" gives way to "splendor" with gourmette jewelry. It doesn't matter if they are earrings, bracelets, necklaces, or rings, what matters is that they make a big impact.          To the undisputed charm of chain jewelry is added a new detail: white zircons. Discover the new models of the Miami collection!  If there is a watchword for this season, it is definitely Shine! Showy, elegant, and super colorful, crystals and zircons are an absolute must in our jewelry.          With a touch of romance, silver blends with zircons and fills the new Classica collection with a multitude of hearts.  For color lovers, a creation of iconic style is born: the new Belvedere lucky bellflower.            Colorful, iconic, wonderfully unmistakable, the Capri bellflowers are ready to add a touch of light to the gray winter days. In many pastel colors discover the new Belvedere collection, a collection of emotions to wear.

Days with a light flavor, mid-air toasts, board games to steal from time the last moments of a challenging year, but worthy of beauty to share.  As tradition has it, the last day of the year is the perfect occasion to wear a sparkling Bysimon jewel! If there is a watchword for New Year's Eve, it will surely be Shine! For this special evening, in fact, Glitter, sequins, sparkles, precious stones and everything that shines are allowed, indeed recommended. Have you already chosen which accessory to wear for New Year's Eve?  If you still have doubts, here are some ideas for you:  1. THE LUCKY BELL If you want to end and start the new year in the best way, you definitely must wear the lucky bell ! The perfect combination of magic and sparkle. 2. A BYSIMON JEWEL If for your New Year's Eve at home or at a venue you opted for a total black outfit or a total white, you can add a touch of light with the new TAORMINA bracelets 3. A SIMEONE JEWEL If you are a color lover, you certainly can't miss the chance to wear a luxurious Simeone jewel. Shades of precious stones and zircons in champagne color are a must on the last night of the year.  Whatever your style, don't forget to shine!  Many happy New Year wishes!  If you liked this article, also read:  https://www.bysimon.it/blogs/news/shine-like-star-un-gioiello-per-brillare