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Nuovo Brand in casa By Simon: I Love Calabria

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New Brand in the By Simon house: I Love Calabria

on Nov 10 2022
Calabria is the region of crystal-clear sea, the Riace Bronzes, history and traditions, spicy food—a mix that conquers everyone. Bysimon gives life to the new Brand I Love Calabria, to evoke its natural and historical beauties.   The most significant examples of the tradition popular are mainly linked to rites religious, to patron saint festivals and historical reenactments, animated by songs and dances and accompanied by the unmistakable sound of traditional instruments such as the bagpipe, tambourine, Calabrian lyre and scarabottole. Calabria is the land of the spiciest chili pepper in Italy. No one can think of Calabria without associating it with the Calabrian chili pepper.  The column with the Doric capital symbolizes the cultural and historical heritage of the territory which at the time was Magna Graecia   These large masks in ceramics, stone or terracotta often monstrous in appearance were hung on doorposts, balconies, windows or inside the house to protect the dwelling. These grotesque depictions were, in fact, attributed magical functions that would have allowed to ward off the evil eye and evil spirits. Their spread concerns several regions of Southern Italy but the most rooted tradition linked to their creation and display near the entrance of houses is precisely connected to Calabrian folklore. Discover the new brand here Follow us on Instagram; If you liked it also read this article
Amuleti da Regalare

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Amulets to Gift

on Dec 02 2021
The countdown to Christmas has begun! December brings with it the magical Christmas atmosphere and the relentless search for gifts.  Have you already chosen your special package? If you still have doubts, we'll take care of it!  We'll let you in on a secret: they say a pinch of luck never hurts. A lucky charm is, in fact, always welcome especially if given on a special occasion like Christmas.   Lucky symbols are often objects we surround ourselves with, that we want to always carry with us, which is why we love wearing jewelry inspired by them.  Discover the collection of the most famous lucky charms in Italy and choose your favorite jewel-amulet!  1. The Lucky Bell It is the lucky charm inspired by the island of Capri and the legend of San Michele. According to this legend, the Capri bell is a symbol of luck and happiness and is given to people who are truly special because, with every chime, every wish comes true. Perfect to wear but also to give as a gift, it's a special present to surprise your loved ones! Discover the different colors and choose your lucky bell. 2. The Lucky Horn The lucky horn, also known as little horn or horn, it is a traditional amulet mainly spread in southern Italy, precisely in Naples. Discover our pendants and horn-shaped jewels and wear the Neapolitan amulet too.    3. The Four-Leaf Clover  It is said that the four-leaf clover brings luck precisely because it is so rare to find in nature. In popular belief, each leaf carries a meaning: hope, faith, luck, and love. So, finding one or receiving it as a gift would be a sign of good omen.    4. The Sicilian Pine Cone or also called Lucky Pine Cone  It is a very precious gift of the Sicilian tradition, which is a pleasure to give, but also to receive. Perhaps not everyone knows, yet this simple object contains many beautiful meanings. The pine cone is, in fact, a symbol of health, luck and... not only, as its symbolic value is recognized in many other civilizations. The Lucky Pumo  Symbol emblem of the Apulian tradition, its name derives from Latin and means fruit, in honor of the cult of the Goddess Pomona, protector of all fruits. Ancient legends tell that the pumo, which represents a bud of the Acanthus flower, is a symbol of prosperity and fertility. Over time it has therefore become an object of good omen, a lucky charm against evil.  6. The Ladybug It is an ancient belief spread in various parts of the world: ladybugs bring luck. A legend associated with the number of black dots (7 precisely) that characterize it and its joyful color, red.    For your Christmas gifts choose an amulet, wear a Bysimon jewel!  If you liked this article, also read:   https://www.bysimon.it/blogs/news/idee-regalo-per-natale
leggende e miti di Capri

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Capri between legends and myths

on May 26 2021
Capri, one of the most beautiful islands of the world, has always been characterized by beauties natural and legends. The numerous caves and coves alternating with steep and sheer cliffs on the island contribute to creating breathtaking landscapes.