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The new BySimon campaign lands in one of the most famous tourist destinations in Campania: Positano, specifically at the Palazzo Murat! Positano is one of the beauties of the Amalfi Coast, a village where traditions are celebrated and fashions are created: the bright colors of the ceramics, beaches, and breathtaking views provide the backdrop for collections with innovative and super colorful design! The Hotel Palazzo Murat is a small oasis surrounded by a shaded garden where you can relax immersed in the Mediterranean scents of citrus. The whitewashed walls of the rooms in Palazzo contrast with the vibrant colors of the Vietri ceramics and combine the historical rigor of nineteenth-century architecture with design elements that give the environment a fresh and original style. When we talk about breathtaking beauties, we cannot fail to mention the face chosen for the campaign, namely Zeudi Di Palma, Miss Italia 2021. The model and influencer is originally from Scampia, and she dedicated her victory to her mother. She is very committed to her territory and her city and in various interviews she has shared the realities of young people who work twice as hard to emancipate themselves from certain contexts. Discover the new arrivals now💚 Follow us on Instagram!🧚🏻