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The countdown to Christmas has begun! December brings with it the magical Christmas atmosphere and the relentless search for gifts.  Have you already chosen your special package? If you still have doubts, we'll take care of it!  We'll let you in on a secret: they say a pinch of luck never hurts. A lucky charm is, in fact, always welcome especially if given on a special occasion like Christmas.   Lucky symbols are often objects we surround ourselves with, that we want to always carry with us, which is why we love wearing jewelry inspired by them.  Discover the collection of the most famous lucky charms in Italy and choose your favorite jewel-amulet!  1. The Lucky Bell It is the lucky charm inspired by the island of Capri and the legend of San Michele. According to this legend, the Capri bell is a symbol of luck and happiness and is given to people who are truly special because, with every chime, every wish comes true. Perfect to wear but also to give as a gift, it's a special present to surprise your loved ones! Discover the different colors and choose your lucky bell. 2. The Lucky Horn The lucky horn, also known as little horn or horn, it is a traditional amulet mainly spread in southern Italy, precisely in Naples. Discover our pendants and horn-shaped jewels and wear the Neapolitan amulet too.    3. The Four-Leaf Clover  It is said that the four-leaf clover brings luck precisely because it is so rare to find in nature. In popular belief, each leaf carries a meaning: hope, faith, luck, and love. So, finding one or receiving it as a gift would be a sign of good omen.    4. The Sicilian Pine Cone or also called Lucky Pine Cone  It is a very precious gift of the Sicilian tradition, which is a pleasure to give, but also to receive. Perhaps not everyone knows, yet this simple object contains many beautiful meanings. The pine cone is, in fact, a symbol of health, luck and... not only, as its symbolic value is recognized in many other civilizations. The Lucky Pumo  Symbol emblem of the Apulian tradition, its name derives from Latin and means fruit, in honor of the cult of the Goddess Pomona, protector of all fruits. Ancient legends tell that the pumo, which represents a bud of the Acanthus flower, is a symbol of prosperity and fertility. Over time it has therefore become an object of good omen, a lucky charm against evil.  6. The Ladybug It is an ancient belief spread in various parts of the world: ladybugs bring luck. A legend associated with the number of black dots (7 precisely) that characterize it and its joyful color, red.    For your Christmas gifts choose an amulet, wear a Bysimon jewel!  If you liked this article, also read:   https://www.bysimon.it/blogs/news/idee-regalo-per-natale

It's Time!  Time lines up moments that never come back. Have you ever stopped in a place, inside an alley, and wished that moment could never end? With us, magic exists, we give you those moments, those same emotions experienced in enchanting places.  How?  We have created for you the new collection TIME The new collection is born from the unmistakable touch of our goldsmiths and the memory of special places. The enchanting lands of Capri and Sicily gave life to our collection of watches. Made with a steel or leather strap, you can choose the model that suits you best. Wear an emotion with timeless charm, choose one of our watches. Passion and the search for beauty merge in all our creations. The folkloric symbols of the most famous islands in Italy form the background of our watches; Majolica and colorful prints characterize the leather strap.  Careful details and crystals embellish the central dial. Perfect for every occasion, choose the model and color you prefer.  Discover all our creations of jewelry in silver inspired by the island of Capri and the island of Sicily: you will find colorful necklaces, bracelets, rings, earrings and many pendants.   If you liked the article, also read:  https://www.bysimon.it/blogs/news/i-love-sicily-new-collection https://www.bysimon.it/blogs/news/la-campanella-portafortuna-di-capri

Finally, after more than 2 months, the long-awaited reopening of the stores is approaching and we are happy to support and actively participate in this beautiful moment. Each point of sale needs, now more than ever, your warmth, enthusiasm, and the contribution that only YOU can give…… The “botteghe” are and will remain the soul of the city, enter one of the many points of sale and enjoy the experience of seeing our beautiful objects live, only up close can they move you, you will catch every nuance of the design, and admire the color from the stones to the finishes… you will understand the real dimensions and fully grasp the immaterial value behind each project.❤️ By going to the store closest to you, you will help it restart and find the courage and enthusiasm that has been missing from all of US for so many days. Thank you for being here! ❤️

Finally, the moment we have been waiting for so long has arrived! From May 18 all our stores, dealers, our customers, jewelry stores and businesses that have been closed during this long lockdown will reopen. Just like an engine that needs the contribution of each gear, in the same way the entire BySimon Universe with its sales and production network is preparing for reopening, in strict compliance with the rules aimed at guaranteeing the health and safety of all our customers and collaborators. We will be close to our trusted retailers, ready as always to collaborate with them and support them in such a delicate moment... in the way that is most familiar to us... as we have always done. We want to be there through a social campaign aimed at encouraging direct purchases in jewelry stores to restart the economy, many families who need to restart. We want to do all this WITH YOU and FOR YOU who have always been our destination and starting point, in a virtuous circle that we hope to rekindle. Thank you for being there and for accompanying us every day in what for us represents a wonderful journey in search of beauty. On Monday www.bysimon.it #bysimon #ripartiamoinsieme #ripartiamoinsicurezza #gioielliconamore #gioiellerieitaliane #uniticelafaremo