News

Naples is a city full of history... and mysteries. In particular, we take you to the heart of an ancient tradition between the sacred and the profane: the cult of the anime pezzentelle!    In the heart of the Rione Sanità there is a unique place in the world: the Fontanelle Cemetery. Here, among thousands of skulls, – or rather, capuzzelle – a fascinating story is hidden. In the cemetery, in fact, a particular rite took place, of the “anime pezzentelle”, according to which one of the “capuzzelle” to which corresponded a soul from purgatory, a means of communication between the world of the dead and the world of the living. The faithful adopted a skull, cleaned it, gave it a name, and prayed for its soul… in return, they hoped for graces and favors!  Capuzzelle were indeed believed to have the power to grant the prayers of those who had taken them to heart: hopes big or small, whether to win the lottery or to heal a sick person.   Today, this tradition takes new life in our jewelry Capuzzelle of the collection I Love Naples. A tribute to Neapolitan culture and folklore, to carry with you a piece of history and mystery. Discover the collection and be enchanted by the magic of Naples!  

The new jewelry collections I Love Calabria and Amo Napoli have finally arrived! We have created unique and surprising pieces that exalt Calabrian and Neapolitan folklore. Among the new arrivals of Amo Napoli we have the sacred heart or ex voto: an expression of immense joy and gratitude, a tangible sign of the Love of God, Jesus, and the Madonna. Another important symbol linked to the Neapolitan cult is l'ampolla related to the Blood of San Gennaro.  The chili pepper is considered central to Calabrian culinary tradition and even recognized as a symbol of regional identity. Today, it is the protagonist of our jewels I Love Calabria. A wide selection of earrings, necklaces, and bracelets I Love Calabria that highlight its crystal-clear sea, its colors, and its traditions. Each jewel is designed to add a touch of color, tradition, and style to the look of the wearer. Don't wait, discover the new arrivals now Amo Napoli and I Love Calabria. Follow us on Instagram; If you liked it also read this article.

I love Naples is the new brand of Bysimon jewelry inspired by the beauties and traditions of the city of Naples.