News

Naples is a city full of history... and mysteries. In particular, we take you to the heart of an ancient tradition between the sacred and the profane: the cult of the anime pezzentelle!    In the heart of the Rione Sanità there is a unique place in the world: the Fontanelle Cemetery. Here, among thousands of skulls, – or rather, capuzzelle – a fascinating story is hidden. In the cemetery, in fact, a particular rite took place, of the “anime pezzentelle”, according to which one of the “capuzzelle” to which corresponded a soul from purgatory, a means of communication between the world of the dead and the world of the living. The faithful adopted a skull, cleaned it, gave it a name, and prayed for its soul… in return, they hoped for graces and favors!  Capuzzelle were indeed believed to have the power to grant the prayers of those who had taken them to heart: hopes big or small, whether to win the lottery or to heal a sick person.   Today, this tradition takes new life in our jewelry Capuzzelle of the collection I Love Naples. A tribute to Neapolitan culture and folklore, to carry with you a piece of history and mystery. Discover the collection and be enchanted by the magic of Naples!  

The new jewelry collections I Love Calabria and Amo Napoli have finally arrived! We have created unique and surprising pieces that exalt Calabrian and Neapolitan folklore. Among the new arrivals of Amo Napoli we have the sacred heart or ex voto: an expression of immense joy and gratitude, a tangible sign of the Love of God, Jesus, and the Madonna. Another important symbol linked to the Neapolitan cult is l'ampolla related to the Blood of San Gennaro.  The chili pepper is considered central to Calabrian culinary tradition and even recognized as a symbol of regional identity. Today, it is the protagonist of our jewels I Love Calabria. A wide selection of earrings, necklaces, and bracelets I Love Calabria that highlight its crystal-clear sea, its colors, and its traditions. Each jewel is designed to add a touch of color, tradition, and style to the look of the wearer. Don't wait, discover the new arrivals now Amo Napoli and I Love Calabria. Follow us on Instagram; If you liked it also read this article.

I Love Naples is the new brand by Bysimon Gioielli, a unique collection of bracelets, necklaces, and rings, rich with amulets and symbols of the characteristic Neapolitan city.Each jewel will allow you to carry a part of the wonder of this city always with you.Let's discover together the wonders and the symbols that make up our jewels. 1) Superstitious ritual I Love Naples has created bracelets and necklaces with the traditional gesture of the horns as superstition against bad luck. A typical symbol of Neapolitan culture. 2) San Gennaro Naples is rich in symbols representing faith, including the cult of San Gennaro and his miracles, always rooted in Neapolitan culture. Read this article to discover the history of San Gennaro. 3) Mermaid The legend of the mermaid tells of three sisters: Leucosia, Partenope, and Ligea. The three mermaids, Partenope, Ligea, and Leucosia, are defeated in song by Orpheus and in despair throw themselves into the sea, where they are transformed into rocks.Their death is attributed to the insensitivity of Ulysses to the spell of their song.Their bodies are carried by the sea: Ligea ends up in Terina, Leucosia in Posidonia, and Partenope at the mouth of the Sebeto river, where the Cumaeans would later found Neapolis. But that's not all… Naples has always enjoyed an ancient culinary tradition: from first courses to main dishes to desserts. Through its jewels I Love Naples praises some of the typical dishes of the Neapolitan city, discover the entire collection! Come discover our jewels. Follow us on Instagram; If you liked it also read this article.

The unmissable appointment returns, dedicated to the operators of the goldsmith sector throughout Europe, combining the passion for innovation and the beauty of jewelry. From April 29 to May 2 BYSIMON awaits you at the annual fair TarìOpen!, open to all industry operators, to discover all the new collections of jewelry spring summer 2022. Our family of brands is expanding: discover the new jewelry from the brand Amo Venezia and the brand new collection AMO NAPOLI inspired by the traditions of the Neapolitan city. Many new products and jewelry with endless charm await you, come visit us at the Tarì at module 125-126 from 09:00 to 18:00.

I love Naples is the new brand of Bysimon jewelry inspired by the beauties and traditions of the city of Naples.