I love Naples and its symbols

by francesco nocerino on Jun 17 2022
Amo Napoli e i suoi simboli
I Love Naples is the new brand by Bysimon Gioielli, a unique collection of bracelets, necklaces, and rings, rich with amulets and symbols of the characteristic Neapolitan city.
Each jewel will allow you to carry a part of the wonder of this city always with you.
Let's discover together the wonders and the symbols that make up our jewels.

1) Superstitious ritual

I Love Naples has created bracelets and necklaces with the traditional gesture of the horns as superstition against bad luck. A typical symbol of Neapolitan culture.

gesture of the southern Italy superstitious horns

2) San Gennaro

Naples is rich in symbols representing faith, including the cult of San Gennaro and his miracles, always rooted in Neapolitan culture.

Read this article to discover the history of San Gennaro.

san gennaro naples

3) Mermaid

The legend of the mermaid tells of three sisters: Leucosia, Partenope, and Ligea.


The three mermaids, Partenope, Ligea, and Leucosia, are defeated in song by Orpheus and in despair throw themselves into the sea, where they are transformed into rocks.

Their death is attributed to the insensitivity of Ulysses to the spell of their song.

Their bodies are carried by the sea: Ligea ends up in Terina, Leucosia in Posidonia, and Partenope at the mouth of the Sebeto river, where the Cumaeans would later found Neapolis.

mermaid partenope on model

But that's not all…

Naples has always enjoyed an ancient culinary tradition: from first courses to main dishes to desserts. Through its jewels I Love Naples praises some of the typical dishes of the Neapolitan city, discover the entire collection!

Come discover our jewels.

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If you liked it also read this article.