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Naples is a city full of history... and mysteries. In particular, we take you to the heart of an ancient tradition between the sacred and the profane: the cult of the anime pezzentelle!    In the heart of the Rione Sanità there is a unique place in the world: the Fontanelle Cemetery. Here, among thousands of skulls, – or rather, capuzzelle – a fascinating story is hidden. In the cemetery, in fact, a particular rite took place, of the “anime pezzentelle”, according to which one of the “capuzzelle” to which corresponded a soul from purgatory, a means of communication between the world of the dead and the world of the living. The faithful adopted a skull, cleaned it, gave it a name, and prayed for its soul… in return, they hoped for graces and favors!  Capuzzelle were indeed believed to have the power to grant the prayers of those who had taken them to heart: hopes big or small, whether to win the lottery or to heal a sick person.   Today, this tradition takes new life in our jewelry Capuzzelle of the collection I Love Naples. A tribute to Neapolitan culture and folklore, to carry with you a piece of history and mystery. Discover the collection and be enchanted by the magic of Naples!  

  From February 22 to 25, 2025, we will be featured at HOMI Milano – Fashion & Jewels Hall 6P | Stand D01 E02, the international event that brings together the main players in the world of jewelry and fashion. We are happy to announce the launch of new jewelry collections. Each collection is inspired by the most fascinating and evocative places around the world, with unique pieces that tell stories of beauty, passion, and culture.   The Amo Capri Collectionis a tribute to the island of Capri, known worldwide for its breathtaking beauty. Finely crafted brass jewelry, with lucky bell charms that become the heart of this summer collection. The vibrant colors and floral motifs evoke the essence of the island, creating accessories that convey joy and positivity. The Amo Venezia CollectionWe are excited to present to you a new, exclusive metal jewelry collection that celebrates the unique and timeless beauty of Venice. The Amo Venezia Collection is born from the love for this extraordinary city, where every corner tells stories of history, art, and culture. Our jewelry, elegant and refined, is the result of a perfect fusion between tradition and contemporary design, created for those seeking original and meaningful pieces. The Apulia CollectionApulia is the land of millenary traditions, and the Apulia Collection celebrates it with the pumo, a symbol of good luck and prosperity. Alongside the pumo, authentic inspiration from the Apulian lands. Each piece of jewelry is a small tribute to a region that fascinates and enchants.   The I Love Sicily CollectionAn explosion of color and passion for Sicily, a land rich in history and traditions. The Panarea Collection is inspired by hearts, a symbol of love and warmth, and is a tribute to the solar energy and vitality of the island. The hearts, designed with a unique technique, make each piece of jewelry a piece of pure energy, perfect for those looking for something special. During the event, you will have the opportunity to connect with our team and discover the new Tiberio, Apulia, and Panarea collections in preview. We look forward to welcoming you at our stand, where you can see and try our jewelry, ask for advice on how to pair them, and be inspired by the passion and energy each piece tells.We're waiting for you!

Valentine's Day is the perfect occasion to show your love with a meaningful and sparkling gift. A jewel is much more than a simple accessory: it represents a symbol of affection, protection, and good luck. If you want to make an impression and surprise your sweetheart, here are some perfect jewelry gift ideas for this romantic occasion. 1. Lucky Bells: A Message of Love and Luck The lucky bells are not only an elegant gift but carry a deep meaning. A symbol of protection and good luck, these small works of art are perfect to wish love and serenity to the special person in your life. 2. Sparkling Jewelry: For Those Who Love to Shine If your sweetheart loves bright and refined details, opt for a sparkling jewel that captures light and attention. Earrings, necklaces, and bracelets studded with sparkling stones are perfect to add a touch of elegance and sophistication to any outfit. 3. Heart Jewelry: The Symbol of Eternal Love A timeless classic for Valentine's Day is jewelry with the heart, the undisputed symbol of love. From necklaces with romantic pendants to bracelets decorated with heart-shaped charms, these jewels are the perfect expression of your feelings. How to Choose the Perfect Jewel? When choosing a jewel for Valentine's Day, consider your sweetheart's style and personality. Do they prefer subtle or flashy jewelry? Do they love symbolism or sparkling stones? Every detail counts to make your gift even more special. Where to Buy the Perfect Jewel? If you're looking for a unique jewel, explore our special collection for Valentine's Day or at our retailers. You'll find a selection of lucky bell charms, amulets, sparkling jewels, and romantic heart creations, perfect for an unforgettable gift. Surprise her with a jewel that tells your love story. Valentine's Day is the perfect occasion to celebrate the truest feelings with a gift that will last forever.

Every jewel in the "Burano" collection, from necklaces to bracelets, has been designed to carry with it the charm of Venice.

The Perfect Gift for a Magical Christmas Looking for the ideal gift for the holidays? The Christmas jewels from our XMAS collection are designed to make Christmas brighter and more special. With unique and refined pieces, these jewels celebrate the magic of the holidays, becoming a perfect gift idea for those who love elegance and quality. Discover how our jewels can make every moment magical. Giving a jewel means choosing something eternal, a symbol of affection that can always be carried with you. At Christmas, a jewel becomes a special gift, a wish of happiness and luck for the recipient. Whether for a family member, a friend, or a special person, a Christmas jewel is a gesture of elegance and refinement.   Our collection is designed to bring a touch of Christmas magic with luminous and delicate details, inspired by the warmth of the holidays. Every piece, from bracelets to pendants, is crafted with care and attention to detail, perfect to complete every festive look or add a glamorous touch to a special moment. Necklaces and pendants: with refined details and Christmas symbols, ideal for those who love to wear a bit of magic during the holidays. Bracelets and rings: delicate and sparkling, perfect for those looking for a touch of light in every outfit. Unique accessories: pieces created to capture the spirit of Christmas, ready to be worn or gifted. Every jewel in our Christmas collection is designed to be the perfect gift, capable of expressing what words often cannot say. In a time of year when feelings and memories matter most, a jewel is the best way to leave an indelible mark.   Discover all our gift ideas and find the perfect jewel for a truly magical Christmas!

Coeur de Mer: The New Brand by BySimon  We are pleased to announce the launch of Coeur de Mer, an exclusive collection distinguished by its unique and innovative design, dedicated to those seeking style and practicality without compromise. Made of water resistant steel and gold plated, these pieces represent a perfect fusion of elegance and versatility, ideal for facing everyday life with a touch of class.    The jewelry Heart of the Sea are designed for those who want to wear accessories that capture attention without ever being excessive. From necklaces to earrings, bracelets to rings, each piece is characterized by delicate lines and particular details, making every creation unique. Thanks to water resistant steel, the Coeur de Mer jewelry is perfect to accompany you throughout your day without worrying about wear. Whether you are at the office, traveling, or at a special dinner, our jewelry maintains its brilliance and quality over time, offering an accessory that is both beautiful and functional.   Discover Coeur de Mer Explore the Coeur de Mer collection and discover the perfect jewelry to express your style. Each piece is crafted with the utmost care and attention to detail, offering a quality accessory that will accompany you for a long time.

Valentine's Day is approaching, a romantic moment to dedicate precious time to the couple.  Choose from our selection of rings, bracelets, necklaces, and earrings and find the perfect Valentine's Day gift to celebrate your love. The solitaire with that single precious stone symbolizes a unique love. It signifies the will and commitment to be together forever.  The knot is a bond that refers to the word love, an exchange of emotions between souls that recalls the symbol of Infinity. The symbol of the heart is among the most classic jewelry a woman can have: it never goes out of style!   For those who love to stand out for liveliness, charm, and character. A collection full of positivity and class💞 Make your love shine with a Classic heart💗 Discover our Valentine's Day gift ideas Follow us on Instagram; If you liked it also read this article

Every day you will have the chance to win a lucky bell!    "Slot Machine" BySimon Rules: - To enter the game, enter your email, first and last name in the section dedicated to the "Slot Machine" on www.bysimon.it - Every day you have the chance to win a lucky bell with a surprise color and a 10% discount. - After each draw, we will send you a first email requesting your confirmation. Then, within a few minutes, you will receive a second email containing the winning code to use during the checkout process.  -  To redeem your lucky bell, place an order on our website www.bysimon.it and enter the code at the time of payment. - The code is valid for 24 hours from the win. - The game is completely free. The meaning of colors can be very important when you give a piece of jewelry to someone because you can emphasize the meaning connected to the color chosen especially for her. Discover all the bellflowers:  Bright Orange: Orange, with its vibrant tone, symbolizes vitality and positive energy. It represents sparkling creativity and contagious enthusiasm. An orange bellflower is like a ray of sunshine that brings prosperity and success. Lush Green: Green, reflecting the richness of nature, represents balance and harmony. The green bellflower brings luck and good fortune, creating a connection with nature's regeneration and positive balance in the life of its owner. Indigo Purple: Indigo, with its mysterious aura, evokes reflection and intuition. Its deep tone is like a calm melody that inspires calm and serenity, offering a feeling of inner peace. The indigo bellflower stands as a symbol of awareness, weaving a harmonious connection with spirituality. Vivid Blue: Light blue, with its relaxing tone, symbolizes serenity and calm. The blue bellflower promotes clear and positive communication, bringing with it a sense of hope and inspiration. It is like a gentle breeze that soothes the soul. Peach Orange: Peach color, with its sweetness and delicacy, represents love and romance. The peach bellflower embodies kindness and creativity, offering a symbol of emotional openness and sincere affection. Viola Intenso:  Purple is associated with qualities like wisdom and intuition. It is the color that whispers to the soul with the delicacy of a petal, evoking harmony and serenity. The purple bell emanates a sense of mystery and depth, offering tranquility and inner peace.

There is exactly one month left until the most awaited day of the year, Christmas, and what better way to celebrate the occasion than with jewelry chosen with love? This year, turn the Christmas gift into an eternal memory with our gift ideas. Every jewel tells a story, captures elegance, and carries the unique essence of the celebration. Let's discover together five irresistible gift ideas to make this festive season unforgettable. 1. The Lucky Bell: Start your gift list with a touch of luck. The lucky bell, with its delicate jingle, is not just a jewel but also a symbol of good fortune. This charming pendant will add a touch of magic to every special moment, making it an ideal gift for those who love to carry a bit of luck with them. Discover the bell from Capri. 2. Silver Set with Sparkling Zircons: For those who love splendor and refinement, nothing beats the elegance of a silver set with sparkling zircons. This luminous ensemble is perfect for anyone wanting to add a touch of glamour to the holidays. Each jewel shines with its own light; discover the Classica collection. 3. Symbol of One's Land: Give a piece of home with a jewel that represents the symbol of one’s land. This gift will bring a sense of belonging and pride. It is a heartfelt gesture for those who love roots and tradition. Discover the I Love Sicily, AmoNapoli, I Love Calabria collections. 4. Elegant Pearls: A pearl jewel is the perfect gift for someone who appreciates elegance and uniqueness. The delicate tones and shine of pearls will add a special touch to any outfit. Discover the AmoVenezia collection. 5. Jewelry with Christmas Symbols: Finally, embrace the Christmas spirit with jewelry adorned with festive symbols. Whether they are nutcrackers, Christmas trees, snowflakes, or reindeer, these jewels will add a joyful touch to any look. It's the perfect way to carry the magic of Christmas with you all year round. Discover the Xmas collection.     With our jewelry, your Christmas will be bright and unforgettable. Choose the gift that captures the heart of the person you want to give this precious present to, and turn this Christmas into a unique experience.

This season, we are excited to present two new collections that will capture your heart with their refinement and vibrant colors: Divina and Trasparenza. Made of fine 925 silver and enriched with colored crystals, these jewels embody the grace and elegance you seek. Discover how to make these sparkling treasures unique.   Divine Each jewel in this collection is designed to capture light and reflect your personality. The intricate details and colored crystals, available in a wide range of shades, add a touch of light and liveliness to your look. The Divina jewels are ideal for special occasions and to add a touch of elegance to a casual look.    Transparency The Trasparenza collection captures the essence of joy and harmony through its vibrant colors. Each jewel in this collection is a style statement, a celebration of the liveliness of crystals and their ability to reflect light in unique ways. The crystals, available in a wide range of shades, are carefully selected for their brilliance and intensity. These jewels will turn every day of yours into an explosion of color.  Whether you want to surprise a loved one or show appreciation for yourself, these jewels are a perfect way to do it. Their quality and beauty make them a precious option for any special occasion, from birthdays to anniversaries and much more. Discover the new arrivals. Follow us on Instagram. If you liked it read this too article.      

Halloween is just around the corner, and the magical and mysterious atmosphere of this holiday envelops us with its spell. It is the perfect time to express your creativity through your magical look. How? With our jewelry! In this article, we will explore how to create the perfect look for Halloween.  Mysterious look Jewelry with skulls is a great choice to add a touch of mystery to your Halloween look. These symbols evoke images of ancient legends and mysterious stories. Elegant look A cross pendant can be an elegant accessory to any costume, giving a sense of protection. You can choose a cross in 925 silver or with colorful majolica.   Sparkling look If you prefer to add a touch of light and color to your Halloween look, the Classica jewelry is the ideal choice for your outfits. These pieces are available in various colors to create a sparkling contrast with a black outfit.   Jewelry can be the focal point of your Halloween costume. Until October 31st, you have a 15% discount on the Halloween collection + a free piece of jewelry. Use the code HALLOWEEN15 and get ready to shine this Halloween. Follow us on Instagram. If you liked it read this too article.