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💎 Shine even in the colder months!With the arrival of autumn and winter, jewelry becomes the absolute protagonist of any look. Maxi earrings, multi-strand necklaces, and gold details light up coats and sweaters with a touch of elegance and personality. Discover with BySimon how to combine warm metals, colorful stones, and refined designs to face the season with style and radiance.

Every Pantone color is born from an observation of the contemporary world.In 2025-2026, the tones chosen by Pantone reflect our desire to gently renew ourselves, to live with greater awareness, and to surround ourselves with authentic beauty.Our jewelry interprets these values through timeless shapes and colors that speak to the heart.

From October 10 to 13, 2025 we will be present at the Open Tarì, one of the most anticipated and prestigious events in the goldsmith and jewelry sector. An appointment that represents an important opportunity to meet in person and discover our collections live, admiring the details, finishes, and elegance that characterize each creation.

If you love the thrill of surprise and want to give yourself (or someone else) a special moment, the Mystery Box is what you were looking for. A box full of unique, cheerful, and surprising jewelry, designed for those who want to experience something different with every opening.

Autumn is often experienced as a new beginning, a phase of introspection and planning. Wearing a lucky charm jewelry means carrying with you a symbol that infuses positive energy, protection, and hope.

The Christmas period represents one of the most strategic moments of the year for jewelry stores. Customers are looking for special, original, and quality gifts, and jewelry remains among the most desired choices.

Campanella are not just simple jewelry: they are symbols of luck, tradition, and uniqueness. But have you ever wondered how they are made?

Discover the Back to Work jewelry: elegant, versatile, and perfect for returning to the office. Minimal chic earrings, necklaces, and bracelets for a refined look every day.

From September 5 to 9, 2025, in the exclusive setting of VicenzaOro, the most prestigious international fair dedicated to jewelry and goldsmithing, BYSIMON GROUP will present the new collections of the BYSIMON, AMOCAPRI, and AMOVENEZIA brands in preview.

The Campanella di Capri: a jewel that rings in luck A small lucky bell that holds an ancient legend and the timeless charm of the most glamorous island in the Mediterranean. We are talking about the **Campanella di Capri**, a symbol of luck and prosperity that has won the hearts of those who wear it. The island of Capri is not only a natural paradise but also a place rich in stories and traditions. Among these stands out the legend of Saint Michael's little bell, linked to a miraculous event said to have occurred on Mount Solaro. --- The Legend of Saint Michael's Bell According to tradition, the story tells of a poor and lonely little shepherd who grazed his sheep on Monte Solaro. One evening, while searching for one of his lost sheep, the shepherd encountered a dark and threatening shadow. Frightened and desperate, he called for the help of Saint Michael, the island's patron saint. At that moment, Saint Michael appeared to him and gave him a silver bell, telling him not to fear and to use it to find his way. The little shepherd shook it, and its crystal-clear sound not only showed him the way home but also drove away the shadow that frightened him. Since that day, the **Saint Michael's Bell** has become the symbol of a gesture of love and protection, bringing luck and happiness to those who receive it as a gift. It is said that its sound drives away negativity and fulfills the wishes of its owner. --- Jewels Inspired by the Bell The charm of this legend has inspired artisans and designers over time, who have transformed the bell into a true jewel. Today it is possible to find a wide range of **jewels inspired by the Capri bell**, perfect to wear every day or on special occasions. The jewels, made of **925 silver**, are often enhanced with details in colored enamel, zircons, or crystals, and are designed to be elegant and modern while keeping their tradition intact. Among the most popular creations are: **Rings with bells:** A discreet and elegant way to always carry a touch of luck. The ring becomes a personal and meaningful symbol. **Necklaces and pendants:** Perfect to highlight the jewel, often with a small bell that rings with every movement. **Bracelets:** Simple or enriched with other charms, bracelets with bells are a must-have, but not only that. **Earrings:** Small and delicate, they bring the sound of luck closer to the soul. Giving a jewel with the Capri bell is not only a gesture of affection but also a wish for good luck and happiness. A way to tell someone you care and want to protect them, just as Saint Michael did with the little shepherd. --- Why a jewel with the Capri bell is the perfect gift Choosing a jewel with the Capri bell means giving more than just a simple object. It is a gift that encompasses: **A fascinating story:** an emotion and a deep meaning that goes beyond material value. **A symbol of luck:** a wish for prosperity and happiness that warms the heart. **The elegance of Capri:** a piece of history and style that evokes the beauty and unique atmosphere of the island. Whether it's for a birthday, an anniversary, or simply as a thought, a jewel with the Capri bell is always a winning choice. It's a small lucky charm that rings, reminding us that luck is always on our side.

Are you looking for a unique, exciting gift that leaves a mark? Our jewelry is always the right choice.