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If you love the thrill of surprise and want to give yourself (or someone else) a special moment, the Mystery Box is what you were looking for. A box full of unique, cheerful, and surprising jewelry, designed for those who want to experience something different with every opening.

Autumn is often experienced as a new beginning, a phase of introspection and planning. Wearing a lucky charm jewelry means carrying with you a symbol that infuses positive energy, protection, and hope.

The Christmas period represents one of the most strategic moments of the year for jewelry stores. Customers are looking for special, original, and quality gifts, and jewelry remains among the most desired choices.

Campanella are not just simple jewelry: they are symbols of luck, tradition, and uniqueness. But have you ever wondered how they are made?

Discover the Back to Work jewelry: elegant, versatile, and perfect for returning to the office. Minimal chic earrings, necklaces, and bracelets for a refined look every day.

From September 5 to 9, 2025, in the exclusive setting of VicenzaOro, the most prestigious international fair dedicated to jewelry and goldsmithing, BYSIMON GROUP will present the new collections of the BYSIMON, AMOCAPRI, and AMOVENEZIA brands in preview.

The Campanella di Capri: a jewel that rings in luck A small lucky bell that holds an ancient legend and the timeless charm of the most glamorous island in the Mediterranean. We are talking about the **Campanella di Capri**, a symbol of luck and prosperity that has won the hearts of those who wear it. The island of Capri is not only a natural paradise but also a place rich in stories and traditions. Among these stands out the legend of Saint Michael's little bell, linked to a miraculous event said to have occurred on Mount Solaro. --- The Legend of Saint Michael's Bell According to tradition, the story tells of a poor and lonely little shepherd who grazed his sheep on Monte Solaro. One evening, while searching for one of his lost sheep, the shepherd encountered a dark and threatening shadow. Frightened and desperate, he called for the help of Saint Michael, the island's patron saint. At that moment, Saint Michael appeared to him and gave him a silver bell, telling him not to fear and to use it to find his way. The little shepherd shook it, and its crystal-clear sound not only showed him the way home but also drove away the shadow that frightened him. Since that day, the **Saint Michael's Bell** has become the symbol of a gesture of love and protection, bringing luck and happiness to those who receive it as a gift. It is said that its sound drives away negativity and fulfills the wishes of its owner. --- Jewels Inspired by the Bell The charm of this legend has inspired artisans and designers over time, who have transformed the bell into a true jewel. Today it is possible to find a wide range of **jewels inspired by the Capri bell**, perfect to wear every day or on special occasions. The jewels, made of **925 silver**, are often enhanced with details in colored enamel, zircons, or crystals, and are designed to be elegant and modern while keeping their tradition intact. Among the most popular creations are: **Rings with bells:** A discreet and elegant way to always carry a touch of luck. The ring becomes a personal and meaningful symbol. **Necklaces and pendants:** Perfect to highlight the jewel, often with a small bell that rings with every movement. **Bracelets:** Simple or enriched with other charms, bracelets with bells are a must-have, but not only that. **Earrings:** Small and delicate, they bring the sound of luck closer to the soul. Giving a jewel with the Capri bell is not only a gesture of affection but also a wish for good luck and happiness. A way to tell someone you care and want to protect them, just as Saint Michael did with the little shepherd. --- Why a jewel with the Capri bell is the perfect gift Choosing a jewel with the Capri bell means giving more than just a simple object. It is a gift that encompasses: **A fascinating story:** an emotion and a deep meaning that goes beyond material value. **A symbol of luck:** a wish for prosperity and happiness that warms the heart. **The elegance of Capri:** a piece of history and style that evokes the beauty and unique atmosphere of the island. Whether it's for a birthday, an anniversary, or simply as a thought, a jewel with the Capri bell is always a winning choice. It's a small lucky charm that rings, reminding us that luck is always on our side.

Are you looking for a unique, exciting gift that leaves a mark? Our jewelry is always the right choice.

Naples is a city full of history... and mysteries. In particular, we take you to the heart of an ancient tradition between the sacred and the profane: the cult of the anime pezzentelle!    In the heart of the Rione Sanità there is a unique place in the world: the Fontanelle Cemetery. Here, among thousands of skulls, – or rather, capuzzelle – a fascinating story is hidden. In the cemetery, in fact, a particular rite took place, of the “anime pezzentelle”, according to which one of the “capuzzelle” to which corresponded a soul from purgatory, a means of communication between the world of the dead and the world of the living. The faithful adopted a skull, cleaned it, gave it a name, and prayed for its soul… in return, they hoped for graces and favors!  Capuzzelle were indeed believed to have the power to grant the prayers of those who had taken them to heart: hopes big or small, whether to win the lottery or to heal a sick person.   Today, this tradition takes new life in our jewelry Capuzzelle of the collection I Love Naples. A tribute to Neapolitan culture and folklore, to carry with you a piece of history and mystery. Discover the collection and be enchanted by the magic of Naples!  

  From February 22 to 25, 2025, we will be featured at HOMI Milano – Fashion & Jewels Hall 6P | Stand D01 E02, the international event that brings together the main players in the world of jewelry and fashion. We are happy to announce the launch of new jewelry collections. Each collection is inspired by the most fascinating and evocative places around the world, with unique pieces that tell stories of beauty, passion, and culture.   The Amo Capri Collectionis a tribute to the island of Capri, known worldwide for its breathtaking beauty. Finely crafted brass jewelry, with lucky bell charms that become the heart of this summer collection. The vibrant colors and floral motifs evoke the essence of the island, creating accessories that convey joy and positivity. The Amo Venezia CollectionWe are excited to present to you a new, exclusive metal jewelry collection that celebrates the unique and timeless beauty of Venice. The Amo Venezia Collection is born from the love for this extraordinary city, where every corner tells stories of history, art, and culture. Our jewelry, elegant and refined, is the result of a perfect fusion between tradition and contemporary design, created for those seeking original and meaningful pieces. The Apulia CollectionApulia is the land of millenary traditions, and the Apulia Collection celebrates it with the pumo, a symbol of good luck and prosperity. Alongside the pumo, authentic inspiration from the Apulian lands. Each piece of jewelry is a small tribute to a region that fascinates and enchants.   The I Love Sicily CollectionAn explosion of color and passion for Sicily, a land rich in history and traditions. The Panarea Collection is inspired by hearts, a symbol of love and warmth, and is a tribute to the solar energy and vitality of the island. The hearts, designed with a unique technique, make each piece of jewelry a piece of pure energy, perfect for those looking for something special. During the event, you will have the opportunity to connect with our team and discover the new Tiberio, Apulia, and Panarea collections in preview. We look forward to welcoming you at our stand, where you can see and try our jewelry, ask for advice on how to pair them, and be inspired by the passion and energy each piece tells.We're waiting for you!

Valentine's Day is the perfect occasion to show your love with a meaningful and sparkling gift. A jewel is much more than a simple accessory: it represents a symbol of affection, protection, and good luck. If you want to make an impression and surprise your sweetheart, here are some perfect jewelry gift ideas for this romantic occasion. 1. Lucky Bells: A Message of Love and Luck The lucky bells are not only an elegant gift but carry a deep meaning. A symbol of protection and good luck, these small works of art are perfect to wish love and serenity to the special person in your life. 2. Sparkling Jewelry: For Those Who Love to Shine If your sweetheart loves bright and refined details, opt for a sparkling jewel that captures light and attention. Earrings, necklaces, and bracelets studded with sparkling stones are perfect to add a touch of elegance and sophistication to any outfit. 3. Heart Jewelry: The Symbol of Eternal Love A timeless classic for Valentine's Day is jewelry with the heart, the undisputed symbol of love. From necklaces with romantic pendants to bracelets decorated with heart-shaped charms, these jewels are the perfect expression of your feelings. How to Choose the Perfect Jewel? When choosing a jewel for Valentine's Day, consider your sweetheart's style and personality. Do they prefer subtle or flashy jewelry? Do they love symbolism or sparkling stones? Every detail counts to make your gift even more special. Where to Buy the Perfect Jewel? If you're looking for a unique jewel, explore our special collection for Valentine's Day or at our retailers. You'll find a selection of lucky bell charms, amulets, sparkling jewels, and romantic heart creations, perfect for an unforgettable gift. Surprise her with a jewel that tells your love story. Valentine's Day is the perfect occasion to celebrate the truest feelings with a gift that will last forever.