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With the arrival of the sea season, men also need to adorn themselves with accessories that make their look more joyful and sunny. That is why we thought of a completely summer men's jewelry line, as it takes up sailor symbols and icons. However, nothing is left to chance; behind every symbol, there is a great meaning, and for this reason, these are perfect jewelry pieces to be gifted to a man who represents a solid point in a woman's life. The chosen symbols are: The anchor: is one of the main symbols of the sea, a true icon of salvation. Symbol of a deep, strong, and invincible bond. One of the most beautiful and profound meanings this symbol carries. This object was originally created to tie the ship to the seabed, giving it the stability necessary to make it safe for those on board. The same stability that two people in love rediscover every day in their significant other. That is why, over time, the anchor could only become a symbol of love as well. The compass rose: represents the four cardinal points, the origin of the winds and, at its center, the point where the North Star is located. It was a tool widely used by sailors, who set out on journeys to distant and sometimes unknown lands, and thanks to it, they could orient themselves and analyze any climatic problems they might encounter on their route. The most popular interpretation is undoubtedly the one that refers to the willingness to start anew with a new life, perhaps towards unknown and unexplored experiences, moving away from the past and mistakes made. Another conceptual interpretation of this symbol is a sense of guidance and protection, help on the right path to take, since the compass rose indicated the route protecting sailors from the sea's storms. The helm: is the tool that allows changing the boat's course. The person at the helm is usually the boat's captain, the commanding officer. The one who persistently guides towards the horizon. The one who must make decisions. The one who leads the crew. Therefore, the helm symbol can have many meanings, an extremely positive icon. Determination is the soul of this symbol, followed by the symbol of leadership, command, and change. These symbols are accompanied in some bracelet models by the rope: another essential element of sailors' lives, a symbol of great resilience. Besides rope, the bracelets are also made of leather or steel. The lines produced are diverse, differing in materials and themes. The typical sailor lines in question are the MARACAIBO, IBIZA, and STROMBOLI collections.

We are now in the heart of the holiday season, so we want to recommend all the jewelry and bijoux to wear at the beach. There are many ideas that help to beautify our beach outfit with small details that, however, do not go unnoticed, but first we want to give you some rules for a summer look

Capri, the picturesque Campanian island, is one of the most beautiful Italian islands, and it’s not about its crystal-clear sea or luxurious hotels, because here it is tradition, colors, nature. Capri lights up your eyes.   This is the message that the collection signed BySimon inspired by this island wants to convey, that is to enchant and seduce the eyes of those who look at it. The jewelry made is in silver or metal plated in gold, embellished with crystals, enamels or zircons.There are several lines in the Capri collection, designed to represent different points of interest on the island, from the Faraglioni to the Punta Carena Lighthouse, from the Blue Grotto to Tragara, or the most famous shopping street in Capri, Camerelle.     The symbol of great success of this collection is undoubtedly the little bell, thanks to an ancient legend it has become an icon of good luck, and for this reason it was also designed as a symbol to give on special occasions.     Do you know the ancient legend of the little bell? The protagonist is a little shepherd orphaned of his father, who had only one little sheep to lead to pasture. One evening, with the arrival of night, the little sheep disappeared. The little shepherd immediately began searching desperately for his sheep, when suddenly he heard the jingle of the bell that belonged to his sheep. He walked towards that sound, but fell into a ravine. Suddenly a blinding light rose: Saint Michael appeared to him on a white horse and with the bell around his neck, he took it off and gave it to the little shepherd, telling him that this object would save him from every danger and grant every wish. Thus the little shepherd found his sheep and gave the bell to his mother.   You can therefore buy this lucky charm, for yourself or to give to loved ones.

BYSIMON NEW MONOBRAND IN PALERMO Total white and vegetal details to enhance the jewels The first Sicilian store of the brand founded in 1970 by Francesco Simeone, producer of silver jewelry, bijoux and watches with the brands BySimon, BYS bijoux, Simeone jewels and iJewel, is located at Via Mariano Stabile 167. Total white with vegetal details enhance the displayed jewels. Renewed by the brand, which is based at Tarì in Marcianise, also the affiliation formula with increased margins and benefits for affiliates with incentives and rewards. The format is completed with a renewed image and a new web system integrated with social media to consolidate the relationship between the final customer and the store. Discover the franchising formula   [lang2] NEW STORE IN PALERMO Total white and vegetal details to give jewels value. A new store is born in Sicilia, labelled By Simon, a jewels brand founded in 1970 by Francesco Simeone, a silver and bijoux jewels producer who gave birth to the brand. The brand reviewed and upgraded the franchising format with much more benefits for the one who wants to enjoy the franchising. We complete the format with a new image and a new web planning combined with social network in order to consolidate the relationship between final customers and store concept. Find out the franchising format   

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