News

Our bells have taken flight, heading to London. Who doesn't like to travel? And as a true tourist, you have to make room in your suitcase for jewelry, those that will accompany you around the world and make you perfect on every occasion.     We made room for our favorite bells, the bells of Amo Capri, our brand dedicated to the island of Capri. Comfortable and super chic, so you don't have to give up your style even for a weekend away.     With us, we also brought the true symbol of the island of Capri, set in the pendant of a necklace, we are talking about the Faraglioni, because we have a strong connection with the territory, one of the values of our brand.     Our jewelry is therefore also designed for the contemporary woman, practical and dynamic, who wants to wear them casually without fear of losing them when she's out. For example, we wore our bell around here in London.     Our jewelry has accompanied us throughout our entire journey, from the walk along the Thames to the relaxing hour sipping good English tea, and in their company these leisure days have been more beautiful.  

Jewelry is every woman's best friend and without them, you don't go out. Whether it's a special moment, a business appointment, or simple leisure with friends, we women always want to shine through our most beautiful accessories.         Jewelry is chosen for pure vanity, to feel more beautiful and to give that extra touch to one's look, other times instead they tell something more about us and our character, and it is precisely our personality that often leads us to choose the jewelry that suits us best.         For those who do not like excess and great extravagance, but aim for simplicity, without giving up style and especially quality, the jewelry line enhanced with Swarovski® crystals is definitely the most suitable. For this reason, we have created a wide collection, ready to embrace the tastes of every woman, especially for those who love jewelry that adapts to every type of occasion.     These new collections reflect clean, simple, and refined lines, enhanced by crystals with different cuts, baguette, oval, drops, etc... which add that touch of light needed to not go unnoticed.   We have thought of everything in this very colorful and vast collection. In the Luminosa line, there is a wide selection of jewelry that shines with Swarovski® crystals in Lilac color, as it is the trendy color this winter, so why not match our bijoux with our outfit?     Visit our online shop to discover the vast collection https://www.bysimon.it/collections/swarovski Follow us on our social pages to always stay informed about the news.  

A mix of freshness and cheerfulness, with a glamorous and chic style. All this is the new jewelry of the Las Vegas collection, designed for fashionable girls and women, always attentive to the new seasonal trends. You will find youthful and strong personality jewels in this new collection, suitable for all your needs.     A must-have confirmed also for this fall winter 19 – 20 are the mini hoops, small hoop earrings with pendants, which were all the rage this summer but have been confirmed for the entire long winter. In fact, we have enriched ourselves with mini hoops in the most varied patterns to satisfy the tastes of every woman. Palms, four-leaf clovers, flowers, stars, crosses, hearts, butterflies, etc... are our symbols made in 925 silver and studded with colored zirconia.     Or shapes like snakes and lightning bolts, this time with multicolored zirconia, to give a greater touch of brightness. Matching rings and chokers have also been designed to complete a very glam set.     For the most romantic and dreamy girls, the collection has been expanded with sets featuring inscriptions like "love" and "star"     Let yourself be captivated by the uniqueness of the details and the softness of the shapes, because every jewel will convey unique emotions.

September is the month of new beginnings, new milestones and goals to achieve. It is mainly the month of new collections, and this year we have charged ourselves with many good intentions to make it an exclusive collection, which satisfies all of you customers with increasingly heterogeneous needs, for this reason the product range has been expanded. There are news for all our brands, starting from Simeone, where many jewels have been added to the already existing collections, and from this year the BIANCOSPINO collection is also present, designed for strong and charming women. Each jewel is a miniature sculpture, with sophisticated design, 925 silver and zircons.   Bysimon collection entirely in 925 silver and the line with Swarovski has instead been expanded, collection by collection with many new trendy products for this fall winter 19-20.       BYS bijoux, our very varied metal collection, each line has its own style, aimed at striking the personalities of different women. Also in this case, the collections have been expanded with new arrivals in the latest fashion, such as the I LOVE SICILY, I LOVE APULIA and Family collections.        In addition, two collections ITALY and WORLD have been added, aimed at honoring Italian cities or symbols and icons from around the world, to always carry your travels with you.   From this year we also have the new brand AMOCAPRI, always divided between metal jewelry, full of charm, inspired by different areas or places of the island of Capri; and 925 silver jewelry, this line is currently named PIAZZETTA, inspired precisely by the most famous piazzetta of Capri. The San Michele bell is always the protagonist, with its historic legend.         Finally, for this fall winter 19 – 20 we have also thought of news for IJEWEL, enriching some men's collections with different models of bracelets to reflect tones and tastes from the more easy and sporty guy to the more chic and elegant man.   Visit our website www.bysimon.it to discover in detail all the news of this fall winter, or follow us on our social channels to always stay informed.

Dear Customer, Wishing you a good holiday, we take this opportunity to remind you that our offices will be closed from August 9 to 27. They will reopen regularly on August 28.

Who are the most important people to you? The family bracelet, always wear it with you, or give it to someone you love. You can also personalize it by adding charms that represent those who are your dearest loved ones. Not just a bracelet but you can also personalize the necklace.   Dad, Mom, Son and Daughter are the quintessential charms. The icon of love is the heart, a symbol that certainly could not be missing in this collection, accompanied by the symbol of the home, the love nest, where the most beautiful moments are shared with your family.   We also thought of your four-legged friends, charms with dogs and cats.   In short, this collection is an explosion of feelings and emotional bonds. Create and have fun personalizing your jewelry dedicated to love for family.  

For summer 2019, shell-rich jewelry is back in fashion, straight from tropical seabeds to add an exotic touch to your looks. MALDIVE collection is the BYS bijoux line dedicated to celebrating the strength and charm of the sea on bracelets, necklaces, and earrings. An item to have and pack in your suitcase, you really can't miss out on them!!!   And if you didn't know, shells are also good luck charms, wishes for a happy journey, especially in some Eastern cultures. In the West, instead, it is linked to beauty; just think that a shell is the cradle of the goddess Venus.   The meanings related to this sea element don't end here; in fact, the meaning of the shell also relates to fertility and love. The shell is a natural element that allows its owner to evoke emotions; just hold it to your ear to "listen to the sea" and stir various memories.   In short, shell jewelry holds the charm of the depths; if you don't own one yet, get one! MALDIVE BYS BIJOUX collection, to keep up with the latest trends and wear the must-have of summer 2019.    

With the arrival of the sea season, men also need to adorn themselves with accessories that make their look more joyful and sunny. That is why we thought of a completely summer men's jewelry line, as it takes up sailor symbols and icons. However, nothing is left to chance; behind every symbol, there is a great meaning, and for this reason, these are perfect jewelry pieces to be gifted to a man who represents a solid point in a woman's life. The chosen symbols are: The anchor: is one of the main symbols of the sea, a true icon of salvation. Symbol of a deep, strong, and invincible bond. One of the most beautiful and profound meanings this symbol carries. This object was originally created to tie the ship to the seabed, giving it the stability necessary to make it safe for those on board. The same stability that two people in love rediscover every day in their significant other. That is why, over time, the anchor could only become a symbol of love as well. The compass rose: represents the four cardinal points, the origin of the winds and, at its center, the point where the North Star is located. It was a tool widely used by sailors, who set out on journeys to distant and sometimes unknown lands, and thanks to it, they could orient themselves and analyze any climatic problems they might encounter on their route. The most popular interpretation is undoubtedly the one that refers to the willingness to start anew with a new life, perhaps towards unknown and unexplored experiences, moving away from the past and mistakes made. Another conceptual interpretation of this symbol is a sense of guidance and protection, help on the right path to take, since the compass rose indicated the route protecting sailors from the sea's storms. The helm: is the tool that allows changing the boat's course. The person at the helm is usually the boat's captain, the commanding officer. The one who persistently guides towards the horizon. The one who must make decisions. The one who leads the crew. Therefore, the helm symbol can have many meanings, an extremely positive icon. Determination is the soul of this symbol, followed by the symbol of leadership, command, and change. These symbols are accompanied in some bracelet models by the rope: another essential element of sailors' lives, a symbol of great resilience. Besides rope, the bracelets are also made of leather or steel. The lines produced are diverse, differing in materials and themes. The typical sailor lines in question are the MARACAIBO, IBIZA, and STROMBOLI collections.

We are now in the heart of the holiday season, so we want to recommend all the jewelry and bijoux to wear at the beach. There are many ideas that help to beautify our beach outfit with small details that, however, do not go unnoticed, but first we want to give you some rules for a summer look

Capri, the picturesque Campanian island, is one of the most beautiful Italian islands, and it’s not about its crystal-clear sea or luxurious hotels, because here it is tradition, colors, nature. Capri lights up your eyes.   This is the message that the collection signed BySimon inspired by this island wants to convey, that is to enchant and seduce the eyes of those who look at it. The jewelry made is in silver or metal plated in gold, embellished with crystals, enamels or zircons.There are several lines in the Capri collection, designed to represent different points of interest on the island, from the Faraglioni to the Punta Carena Lighthouse, from the Blue Grotto to Tragara, or the most famous shopping street in Capri, Camerelle.     The symbol of great success of this collection is undoubtedly the little bell, thanks to an ancient legend it has become an icon of good luck, and for this reason it was also designed as a symbol to give on special occasions.     Do you know the ancient legend of the little bell? The protagonist is a little shepherd orphaned of his father, who had only one little sheep to lead to pasture. One evening, with the arrival of night, the little sheep disappeared. The little shepherd immediately began searching desperately for his sheep, when suddenly he heard the jingle of the bell that belonged to his sheep. He walked towards that sound, but fell into a ravine. Suddenly a blinding light rose: Saint Michael appeared to him on a white horse and with the bell around his neck, he took it off and gave it to the little shepherd, telling him that this object would save him from every danger and grant every wish. Thus the little shepherd found his sheep and gave the bell to his mother.   You can therefore buy this lucky charm, for yourself or to give to loved ones.

BYSIMON NEW MONOBRAND IN PALERMO Total white and vegetal details to enhance the jewels The first Sicilian store of the brand founded in 1970 by Francesco Simeone, producer of silver jewelry, bijoux and watches with the brands BySimon, BYS bijoux, Simeone jewels and iJewel, is located at Via Mariano Stabile 167. Total white with vegetal details enhance the displayed jewels. Renewed by the brand, which is based at Tarì in Marcianise, also the affiliation formula with increased margins and benefits for affiliates with incentives and rewards. The format is completed with a renewed image and a new web system integrated with social media to consolidate the relationship between the final customer and the store. Discover the franchising formula   [lang2] NEW STORE IN PALERMO Total white and vegetal details to give jewels value. A new store is born in Sicilia, labelled By Simon, a jewels brand founded in 1970 by Francesco Simeone, a silver and bijoux jewels producer who gave birth to the brand. The brand reviewed and upgraded the franchising format with much more benefits for the one who wants to enjoy the franchising. We complete the format with a new image and a new web planning combined with social network in order to consolidate the relationship between final customers and store concept. Find out the franchising format