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Shell jewelry remains a must-have even for summer 2020. We have selected all our jewelry with at least one shell and created a “Shell Special” that includes products from the Las Vegas, Amsterdam, Barcelona silver jewelry collections and the Key West costume jewelry collection. You can view all the products by clicking here   Below is a preview of what you will find in the special: LAS VEGAS:   AMSTERDAM:     BARCELONA:     KEY WEST:    SEE ALL

In case the jewelry is gold plated like our jewelry, that is with a special galvanic process (in white, yellow, or rose gold), you must absolutely avoid contact with agents such as perfumes, salt water, skin creams, sulfur, hair sprays, chlorine, and skin with acidic pH. Often the speed of oxidation depends on the skin and the care habits of the person wearing the jewelry.

Finally, after more than 2 months, the long-awaited reopening of the stores is approaching and we are happy to support and actively participate in this beautiful moment. Each point of sale needs, now more than ever, your warmth, enthusiasm, and the contribution that only YOU can give…… The “botteghe” are and will remain the soul of the city, enter one of the many points of sale and enjoy the experience of seeing our beautiful objects live, only up close can they move you, you will catch every nuance of the design, and admire the color from the stones to the finishes… you will understand the real dimensions and fully grasp the immaterial value behind each project.❤️ By going to the store closest to you, you will help it restart and find the courage and enthusiasm that has been missing from all of US for so many days. Thank you for being here! ❤️

Finally, the moment we have been waiting for so long has arrived! From May 18 all our stores, dealers, our customers, jewelry stores and businesses that have been closed during this long lockdown will reopen. Just like an engine that needs the contribution of each gear, in the same way the entire BySimon Universe with its sales and production network is preparing for reopening, in strict compliance with the rules aimed at guaranteeing the health and safety of all our customers and collaborators. We will be close to our trusted retailers, ready as always to collaborate with them and support them in such a delicate moment... in the way that is most familiar to us... as we have always done. We want to be there through a social campaign aimed at encouraging direct purchases in jewelry stores to restart the economy, many families who need to restart. We want to do all this WITH YOU and FOR YOU who have always been our destination and starting point, in a virtuous circle that we hope to rekindle. Thank you for being there and for accompanying us every day in what for us represents a wonderful journey in search of beauty. On Monday www.bysimon.it #bysimon #ripartiamoinsieme #ripartiamoinsicurezza #gioielliconamore #gioiellerieitaliane #uniticelafaremo

Mother's Day May 10, 2020 Mothers, our first and only love. An infinite and unconditional love. It doesn't matter if they are near or far, they are always our first thought, because they are the ones who plant the seed of eternal love within us. Celebrate Mother's Day, show her your affection to ease the distance. 😍 A gesture of sweetness, a moment of mutual emotion to bring joy to the receiver but even more to the giver! Stay home today too but shop online. We'll take care of delivering your truly special package complete with a personalized card! 🎁 https://www.bysimon.it/collections/festa-della-mamma  

On May 4th Bysimon reopens its doors... We are almost there and we can't wait to start again, to return to our place, even though in reality we never stopped. We have put things in order a bit, organizing ideas, reorganizing activities, we have tried to take care of everyone, leaving no one behind, we answered your questions giving courage to those who needed it and when they needed it. Your encouragements, and your messages of satisfaction have been the energy that kept us going, the lifeblood to push us along the difficult road ahead.  These were not lost days, but full of meaning: we sought the right concentration and had time to study again, and took online courses to adapt to the significant changes that will inevitably follow this epochal storm that suddenly overwhelmed us all. Our creativity has not stopped, on the contrary it has multiplied... we have developed many original ideas and dreamed of numerous new jewels; collections we can't wait to create to show you. The search and desire for beauty have never stopped and fortunately never will. Our jewels have been visited, appreciated... chosen by you even in these days. It has been tough but you have reached out your hand and given us the courage to resist and to still believe. Today we are here..... from Monday we will return to our offices, sitting at our desks and returning to our environment. We will roll up our sleeves and start doing again what we do best, what has inspired us in these first 50 years of activity.... Over all these years we have faced difficulties and we are confident we will overcome this one too. Even with this tsunami, we will return to feeling emotions, to being even happier, to doing all this WITH YOU and FOR YOU who have always been our point of arrival and departure. Thank you for being with us and accompanying us every day on this wonderful journey. See you tomorrow..... https://www.bysimon.it #bysimon  #portafortuna #campanella #capri #gioielli #jewel #bysimon #amocapri #ijewel #simeone

What matters is to sow... Sow with your smile, with your greeting. Sow with your sweet gaze, with a warm embrace. Sow in every circumstance with courage and enthusiasm! Sow with faith, but above all with love; so that your sowing becomes fruitful. A delicate step reads like this and in its simplicity lends itself to expressing the corporate history of BySimon with essential phrases. A journey of courage, love, and enthusiasm that transformed a small jewelry shop in the historic center of Naples in the forge of a modern company overlooking the World. A journey spanning 50 years of smiles and dedication, 50 years of seeking beauty to the sound of an intoxicating mantra -Enjoy Luxury- sowing passion for one's commitment and savoring every day the pleasure of creating in the company small masterpieces of design. A craft activity, that of handcrafting absolutely enchanting jewelry, slowly blossomed from dad Franco's stubbornness, from the dedication of mother Rosa, from Marco's curiosity and Andrea's trust. 50 years ago a bold man with courage and recklessness left his job as an agent to embark on an entrepreneurial adventure, 50 years ago the same man was about to become the father of those boys who years later would join him at work. Small great seeds made his path fertile...... It has been a long, exhausting, thrilling and astonishing journey made of small things, of family rituals, cultivated traditions, dreams desired and then fulfilled. Passion, smiles, emotions cannot be told but live in the hearts and memories of those who have experienced and protected them The journey of BySimon has been full of efforts, there have been difficulties along the ever uphill path. Successes have been part of his DNA as well as the obstacles to overcome; today the overflowing love in work is unchanged and supports the considerable energies spent day after day. The gaze is turned backward to not forget all that the Simeone family has achieved in 50 years of activity thanks to his union, but even more it looks to tomorrow to discover new lands to explore by searching and sowing beauty. 

Valentine's Day is just around the corner, if you haven't thought about what to give your sweetheart yet, you're in the right place!It is known that jewelry represents the timeless gift idea every year.How to surprise your girlfriend or your boyfriend?We've thought of everything, below we present you some gift ideas for Valentine's Day: IValentine's Day gift idea for her Valentine's Day Bracelet: with this jewelry a deep bond and a strong union between two people is expressed. Everything that has a spherical shape, in fact, represents an endless cycle and keeps the other person united to us forever.  Metal bracelet with enameled heart pendant: Metal bracelet with heart and crystals: 925 silver bracelet with heart and zircons: Valentine's Day Ring: this jewelry represents the promise of a faithful and lasting love. The ring is the ideal gift to strengthen the bond with your girlfriend, and Valentine's Day is the perfect occasion! 925 silver ring with multicolored zircon: 925 silver ring with black zircon lock:   Ring with ruby-colored zircon heart: Valentine's Day Necklace: this jewelry is less demanding, but undoubtedly communicates presence of a strong feeling towards the significant other.  The heart-shaped pendant is definitely the perfect gift for Valentine's Day! Metal necklace with heart pendant: 925 silver necklace with swarovski sparkle: 925 silver necklace with heart and multicolor swarovski:   Valentine's Day Earrings: symbol of beauty and elegance, it is said that giving these jewels brings luck to those who wear them. Earrings, in all lengths and shapes, are a perfect gift to surprise your sweetheart on Valentine's Day 925 silver earrings love and heart 925 silver earrings with swarovski heart 925 silver earrings with multicolor zircons IValentine's Day gift idea for him Valentine's Day bracelet for him:  IJEWEL bracelets are the perfect gift idea to surprise your him with a truly unique and trendy thought for an unforgettable Valentine's Day. Adjustable bracelet with hematite    Braided leather bracelet Bracelet with anchor clasp

Christmas is just around the corner, if you haven't thought about what to give your loved ones yet, we are here to give you some useful advice! Jewelry is a woman's best friend, as everyone knows, and it always remains the timeless gift idea every year. How to amaze her? With a piece of jewelry from our collections. We thought of everything, below 20 gift ideas for every type of recipient, from mom to friend, from boyfriend to brother. For Him: Perfect jewelry to be gifted to a man who represents a steady point in a woman's life. There are many collections, from the sporty and worldly line, with maritime symbols, to the chic and elegant line enriched with cufflinks and pocket squares!   For Her: 925 silver jewelry embellished with crystals or zircons are a must if you have to give a gift to your loved one. We recommend jewelry from the Bysimon line adorned with Swarovski ® crystals like the following necklace and earrings set in lilac tones, a trendy color for this fall winter 2019/2020. Or if you prefer a more chic and worldly jewel, you can't miss the mini hoop earrings with sparkling multicolored zircons, which will make her shine under the Christmas lights.   Girlfriend, Friend: If the recipient of your gift doesn't give up the warm summer, loves summer and island atmospheres, we suggest some collections inspired by the island of Capri, with its lucky bell charms to give to your dearest ones.In metal:   Or in 925 silver with zircons: and to Sicily, with bracelets full of symbols and icons that refer to Sicilian tradition. Or if you opt for a personalized gift, there are YOUR MOOD bracelets. Many inscriptions available to dedicate to the person of your heart. Family: For your family loved ones, sister, brother or parents, the Family collection is definitely the most recommended. There are many charm symbols to add to personalize your bracelet with an explosion of feelings and emotional bonds. Create and have fun personalizing your jewelry dedicated to love for family, without forgetting your four-legged friends. Last but not least, don't forget to give a precious gift to your mom. We recommend the Simeone collection, jewelry inspired by and dedicated to strong women, full of flair and great personalities. Or if you are passionate and fascinated by a more classic style, the 900 collection will surely suit you. We hope you enjoyed our column on Christmas gift ideas, stay connected on our social channels so you don't miss the news. We wish you Happy Holidays and a peaceful Christmas Staff Bysimon 

Autumn alone won't be enough to forget the sea, the sun, the beautiful summer days. This is undoubtedly a season as much loved as hated, so we thought that to cheer us up from the first autumn rains, we needed a bit of Sicilian sun, and what better way than with our collection entirely dedicated to the splendid Italian island that is Sicily?! I love Sicily was born from the idea of wanting to pay tribute to this land of a thousand resources, and to evoke Sicilian emotions and traditions. A versatile collection, made up of necklaces, earrings, rings, and bracelets, where it is possible to compose splendid sets to define and complete an outfit 360°. When you think of Sicily, many symbols come to mind, but there are some that, more than others, represent the island worldwide. Some objects immediately make you think of this wonderful land as soon as they are seen, such as: Prickly pears, the most classic of Sicilian landscapes, includes a prickly pear paddle. This plant and its delicious fruits immediately bring the island to mind. The cannolo and the Sicilian cassata, the king and queen of sweets, loved and imitated all over the world, but the truth is that to taste the originals, you have to be in Sicily! However, you can take them with you and remember their flavor thanks to our charms. The cart, used for transporting goods throughout Sicily from the 19th century until the second half of the 20th century, later became obsolete due to the increasing mechanization of work in the countryside. Or many other icons like Tambourines, Sicilian Citrus Fruits, Majolica, Moorish Heads, etc. And it is precisely about these last ones that we want to tell you a very interesting and fascinating story. Let's discover together this ancient legend made of two versions full of love, jealousy, and revenge: According to tradition, it dates back to around the year 1000, during the period of Moorish domination in Sicily. We are in Palermo, in the Kalsa district. Here lived a beautiful girl who used to lean out on the balcony while tending to her plants. One day, a Moor noticed her and was so fascinated that he wanted to show her his love with deep promises and passionate affection. The beautiful girl returned the love, but that young man hid a secret: he would soon return to the East and, moreover, there he would reunite with his family, composed of his wife and children. The young Sicilian woman, wounded in her pride and disappointed by what she had believed could be the great love of her life, planned a cruel revenge. One night, while the Moor was sleeping, she killed him and cut off his head so that he could never return to his family, remaining with her forever. The head became a vase, where basil was planted, a plant linked to divine symbolism and always associated with sacredness. From here, the name Moor's Head derived. Inside that vase, the basil grew lush, also thanks to the bitter tears shed by the girl. The beauty of the plant aroused envy among the neighborhood inhabitants, who had artisans make some terracotta vases with the same shape.   Legend of the Moorish Heads: the alternative version Actually, there is another version of the legend of the Moorish Heads. The Sicilian maiden at the center of the story, in this case, was of noble origin and had embarked on a secret relationship with a young Arab. The love was soon discovered and the two ended up beheaded. Both heads were turned into vases and placed on a balcony, so that everyone could know the shame of that love. That's why the Moorish Heads are made in pairs.   In short, our I Love Sicily collection is full of objects and symbols that anyone who loves this island simply can't do without!  

Jewelry is something unreal, it has a magical character. They are small works of art that exist to adorn the human being. It is from this concept that our brand Simeone jewels was born, mainly dedicated to mature and lively women, strong and creative women, great women full of emotions. With a sophisticated, meticulous, and precise design that highlights the brightness of the character of the wearer.     Jewelry for every occasion, from the office day to a romantic evening, we try to accompany you at every moment of the day, but especially in your special moments, full of memories and emotions, where our jewelry is ready to complement and complete that touch of brilliance to your look.     A woman should be two things: classy and fabulous. In this new Fall Winter 19/20 collection, we also thought about young women, those who have a great passion for the most sparkling colors, but who cannot give up a touch of elegance. In the Simeone M collection, you can choose from various rainbow rings and earrings, super trendy and ones you simply can't miss.     You have no more excuses, don't just dream about the charm of a jewel, wear it!!!