The secret of Christmas magic
There is a precise moment, suspended between the warm memory of a distant time and the present that is preparing to welcome the festivities, in which the true unmistakable magic of Christmas is born. For us at BySimon, the idea that ignited the creative spark did not come from a drawing board, but from an authentic emotion. It happened one September evening, when Luca, immersed in the silent dust of an old attic, found a pair of red wool gloves.
They were gloves knitted years ago by his beloved grandmother. As soon as he held them in his hands, he felt a warmth that went far beyond the fabric. It was the emotional warmth of past Christmases, the memory of hugs, the smell of cookies and the dim light of the tree. He urgently asked himself: "How can we capture this pure feeling, this emotional legacy, and transform it into a piece of jewelry that can be worn and cherished forever?"
That was the seed, the starting point, of the XMAS collection. Not a simple line of jewelry, but a narrative project: a complete story, an entire universe of symbols forged to celebrate the indissoluble bond between memory and heart. From that pair of red gloves, the inspiration was born to make every single emotion of Christmas tangible.
The Xmas Universe: A Treasure of Rediscovered Symbols
From a simple idea, dozens and dozens of variations were born. Necklaces, bracelets, earrings, rings, each form a different interpretation of the same theme: Christmas as protection, continuity, love. Luca is not a designer who only works with shapes and metals; he is a storyteller who shapes emotions. Looking at these pieces, one cannot help but feel the same joy he felt as a child.
But before the magic took tangible form, before the metal bent and the gems sparkled, there was another act of creation. For Luca, every memory, every sensation, did not immediately become a finished jewel. It came to life on paper, through meticulous sketches and detailed drawings. Every line, every curve drawn by hand, is an attempt to capture the essence of an emotion, to define the outline of a symbol destined to become precious. These are the first steps, dreams translated into drafts, paper prototypes that reveal the vision behind each piece of the collection, almost like visual notes of a memory.
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The Tree, the Sacred Wait: The Necklace with a Christmas tree pendant is not just a simple ornament. It is the transposition of that evening when, as a child, Luca was too excited to sleep, knowing that the next day the tree would be complete, sparkling and ready to welcome gifts. This symbol is the very essence of waiting, of the ritual that repeats itself every year.
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The Nutcracker, the Guardian of Dreams: The Earrings with the solemn figure of the Nutcracker, the gingerbread man, the snowman, take us back to grandmother's living room. They were the most imposing toys. The nutcracker, positioned like a little soldier guarding the fireplace. Although it was immobile, for Luca it represented fidelity and protection, a silent presence watching over Christmas Eve dreams. Wearing it is a way to carry a talisman of strength with you.
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The Stars and Flakes, Heavenly Wonder: Then there's the wonder of the winter sky, captured in Bracelets and Rings . The stars, with their luminous points, are not just decorations; they are the greatest wish, the desire expressed by looking into the darkness. The Snowflakes - small, complex and always unique - represent the beauty of nature at rest, a moment of perfect serenity. Their elaborate craftsmanship reflects the delicacy of the Christmas season.
Value Beyond Form
This collection is an invitation to look beyond the object. Each piece is imbued with the warmth of those red wool gloves, the scent of cookies and the dim light that filtered from the Christmas tree. These are not seasonal accessories; they are memory capsules to wear close to your heart.
Wearing a snowflake bracelet or a Christmas tree necklace means declaring your love for tradition, for family and for that indescribable feeling that only Christmas can give.
Choosing a piece from the XMAS collection as a Christmas gift is a gesture that goes beyond the act of giving: it is delivering a fragment of memories and magic. With our collection, which ranges from rings, bracelets, earrings, and necklaces, everyone can find the symbol that most connects to their childhood memories and their idea of celebration.
