Discover the meaning of the Pumo Pugliese
From ancient oil mills, from stories of family traditions, from the intense scent of sea salt and the vivid colors of a wonderful land, the new collection Apulia. The red of a beloved land, the green of a thousand landscapes, and the blue of the crystal-clear sea form the backdrop to our creations inspired by Apulia.
An emblematic symbol of the Puglian tradition is the LUCKY PUMO. Its name derives from Latin and means fruit, in honor of the cult of the Goddess POMONA, protector of all fruits. Ancient legends tell that the pumo, which represents a bud of the Acanthus flower, is a symbol of prosperity and fertility. Over time it has become an object of good omen, a lucky charm against evil. For this reason, it is still made today by Puglian artisans in many versions and colors and can be found on balconies and cornices of buildings.


