The first Apulian store was inaugurated in Ostuni, at VIALE POLA 67. The design of the new format launched by the Campanian company, active since the Seventies in the world of bijoux and accessories, represents an international launch moment for the brand, after the decade-long franchising experience 2008-2018.
The new concept store focuses on total white, giving the environment prestigious features aimed at enhancing the jewelry on display. The renewal is total: the formula has also been revisited, increasing margins and benefits for affiliates with incentives and rewards. BySimon has completed the format with a renewed image and a new web system integrated with social media to strengthen the relationship between the end customer and the store.
Founded in 1970 in Naples, from an idea by Francesco Simeone, BySimon has its headquarters and showroom at the Tarì Goldsmith Center. The company produces silver jewelry, bijoux, and watches under the brands BySimon, BYS bijoux, Simeone jewels, and iJewel.